Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Google Ads is a direct response platform where customers are searching directly for your product or service. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model.

PPC 274

PPC Management Improvements Books 274

Inflow Insights

JANUARY 26, 2022

Giving your customers the option to order through phone as well as online can be a smart business move. After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. Which products sell well with repeat customers?

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

OCTOBER 13, 2021

It’s the process of finding and engaging with your potential customers online. Share case studies and testimonials: Social proof is a driving factor for online purchases. Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

OCTOBER 26, 2020

Online customers are pessimistic and highly skeptical. Precise customer targeting. In many cases, 80 to 90 percent of your marketing work is done here. Who’s your customer; how familiar are you with their desires, goals, fears, frustrations, and problems? Customers change. They do it by asking questions.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We collect them as a custom audience using a Facebook Ads pixel. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 4, 2021

We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations. NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Algopix

AUGUST 14, 2023

With its seamless order fulfillment, customer service, and global reach, FBA has opened up new avenues for aspiring entrepreneurs to start and grow their online businesses. Consumer Psychology: Understanding customer behavior and decision-making is crucial for effective marketing. Financial Literacy : Managing finances is integral.

Books 101

Books eCommerce Arts Webinar 101

Kissmetrics

JULY 31, 2021

The AIDA model is the traditional way to track the customer journey. turning them into a customer. Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. Why should a customer care about your company? How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Ecommerce Platforms

DECEMBER 20, 2021

Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. Enterprise – custom pricing. They have a team of experts that can help you in many ways: Maximize ROAS (return on ad spend) by optimizing existing affiliate channels or exploring new ones.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Since they’re actively looking for more information, there’s a higher chance of them converting to a buying customer. Even if they do convert, they’re still less likely to become return customers.

PPC 68

PPC Mobile Internet Retail Marketing 68

Inflow Insights

JULY 8, 2019

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? When a customer dials after viewing an ad, this signals a strong intent to consider or make a purchase.

PPC 61

PPC eCommerce Multi-channel SEO 61

Kissmetrics

JULY 12, 2017

Customer retention is typically a focus of any organization, so turning the conversation in that direction can be a smart move. This is especially true if leadership is opposed to a budget shift because funds are being put into customer acquisition or retention programs. Explain the Importance of Improving User Experience.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. ” Engaged employees also “help their organizations improve customer relationships and obtain impressive organic growth. Schedule a call here. Build a Brilliant (Happy) Team.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Store Growers

JUNE 16, 2016

The two major challenges you’ll face in ecommerce are: Product / market fit : meaning that your potential customers actually want products you’re planning to sell. Customer acquisition : you’re able to get these customers to your store and convert them at the right cost and scale. The Power And Danger of Subscription Ecommerce.

eCommerce 138

eCommerce Subscription Shipping Costs Channel 138

VTNS Solutions

JUNE 9, 2019

Digital marketing is the process of marketing your product and services leavraging online channels. In a traditional setting, a customer hears about your business through traditional means such as radio, tv or simply discovering your business next door. What is Digital Marketing? For digital marketing, the difference is.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. The Ecommerce MasterPlan is all about listeners spending 30 minutes a week learning how to get new customers, what tech to use, and ways to save time. Ecommerce in the Trenches.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. This feature is open to anyone with 50 or more customer reviews.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

JANUARY 31, 2018

People write case study after case study on the trendy new subscription box. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. Take ‘tax relief,’ for example.

PPC 197

PPC Information Other Customer 197

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Here’s what we did: Creating iOS-Proof Paid Social Strategies.

Social Media 128

Social Media Multi-channel PPC Channel 128

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Nurture your leads.

Marketing 195

Marketing Social Media PPC Webinar 195

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Most Amazon consultants focus on one goal: getting you more customers. They want access to Amazon’s customers. An Amazon marketing consultant will properly set up your store and build your product listings to get you more customers. Amazon PPC Management.

Marketing 247

Marketing PPC SEO Channel 247

Lemonstand

OCTOBER 16, 2018

Instagram’s user base has been steadily growing for the last five years, and it has become a gold mine for reaching new customers on social media. By connecting a dynamic product feed from your LemonStand store to a Facebook catalog, you can easily turn your store’s Facebook and Instagram accounts into a multi-channel powerhouse of selling.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Read the case study to learn more.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

APRIL 12, 2021

Apple goes way beyond the “computer brand” label — they create products for their target market, loyal customers that believe make these products life better, easier, more fun, and cooler. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

SEPTEMBER 19, 2020

You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Your agency should have the industry experience you need to work with your customers, your business, and the industry successfully. They put customers first. You need to sell products to make money.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Email Audience

JANUARY 12, 2023

It’s a great way to find customers and build relationships. Lead generation is finding and attracting new customers for your products. The main lead generation channels companies use is content marketing, SEO, and ads. The aim is to turn the interest of potential customers into action. Run PPC and Social Ads.

PPC 59

PPC Webinar Social Media Seminar 59

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Omnisend

JANUARY 23, 2023

And the ROI of email marketing is still impressively high in 2023, compared to other channels. That’s why you need experts to help you create a more cohesive customer journey that boosts conversions. Here is an example of numerous case studies available on Ignite Visibility’s website. The scope of work is also different.

Marketing 166

Marketing Social Media SEO PPC 166

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Snapchat Shoppable AR Resources: Snapchat Lens Web Builder Nielsen Catalina Solutions Snapchat Lens Campaign Case Study. Marriot Bonvoy had a 3.4x Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. They offer SEO, PPC, paid social, and CRO services. That’s an important detail to keep in mind if you prefer one channel over another. Single Grain – Best for a Custom Marketing Plan.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. He couldn’t reach the prospects he needed through typical marketing channels.

Marketing 249

Marketing Mobile PPC Games 249