My Wife Quit Her Job

JULY 8, 2020

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year. My Amazon advertising case study blog post.

PPC 156

PPC Books Blog eCommerce 156

Blue Winston

NOVEMBER 6, 2020

Happypets Online Srl was founded in 2006 with the main goal of offering a wide range of products for pets at competitive prices and with the possibility of delivery directly to the customer’s home. has been using the BlueWinston campaign since 2017 and we can say that it is one of the satisfied customers of BlueWinston.

PPC 52

PPC Presentation Recommendation Management 52

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Store Growers

MAY 16, 2019

Their most popular product is the Carry-On: Since most people don’t need a ton of suitcases, they’ve been hard at work to expand their product catalog to be able to sell more to existing customers. So when we look at it from a PPC perspective, their domain choice was a good one. per click and “away travel” costs $0.32

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Kissmetrics

NOVEMBER 4, 2020

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. For this, you need to invest in Amazon PPC.

Marketing 292

Marketing PPC eCommerce Social Media 292

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 13, 2021

eCommerce PPC. Plus, we create buyer personas by analyzing customers' intentions and motivations. Determining the various groups of customers will inform your eCommerce strategy and help you segment campaigns and promotions further down the road. Our top services include: eCommerce strategy. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? All marketers know that if they keep reaching the same audience, they’re not going to gain new customers and grow brand awareness. Contact us here. Our Approach with This 7-Figure Budget: Cleanup and Sculpt.

eCommerce 148

eCommerce PPC Marketing SEO 148

Kissmetrics

FEBRUARY 10, 2021

The top of the funnel is the point where customers (or potential customers) are figuring out that you exist. Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. On the other hand, PPC ads can be expensive.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

JUNE 21, 2021

Whether or not you have a company name as tricky to spell as Atrantil, make sure you’re bidding on misspellings to capture as wide of an audience as possible — and to prevent your competitor from swooping in and stealing those customers from you. Atrantil markets to both American and Canadian customers. Keyword Overlap. We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). If you’re using Google Shopping, custom labels are key in adding this Product IQ to your product feed. Which products sell well with repeat customers?

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Google Ads is a direct response platform where customers are searching directly for your product or service. Customer lifetime value: This measures the total value of a customer over the course of the relationship. Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Inflow Insights

JANUARY 26, 2022

Giving your customers the option to order through phone as well as online can be a smart business move. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

OCTOBER 13, 2021

It’s the process of finding and engaging with your potential customers online. Share case studies and testimonials: Social proof is a driving factor for online purchases. Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Groove

JUNE 13, 2022

To do this, Groove Commerce tested specific targeting options and narrowed down who is a potential customer that finds value in the company’s brand. This would allow them to not only reach a larger audience, but to learn more information on their audience’s location, interests, etc. CPC under $1 at $0.59 (year over year). Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. The agency didn’t customize its strategies for our company. Or they delivered work we could have easily done in-house.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

NOVEMBER 6, 2020

million sellers fights for the attention of Amazon’s customers. But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. The higher your rankings, the more visibility you have with Amazon’s customers. Customer testimonials. million sellers.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Plus, many businesses serve both types of customers on their platforms.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Now let’s consider a customer – an experienced CEO who’s looking for an SEO copywriter who can write content for his website. Starbucks Unique Selling Proposition.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. If your Shopping ads have been falling short of expectations, our team of PPC experts is always happy to take a look. The Challenges of Google Shopping. Request a free proposal here.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

OCTOBER 26, 2020

Online customers are pessimistic and highly skeptical. Precise customer targeting. In many cases, 80 to 90 percent of your marketing work is done here. Who’s your customer; how familiar are you with their desires, goals, fears, frustrations, and problems? Customers change. They do it by asking questions.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

AUGUST 10, 2021

The approaches we discuss can be customized to either size, but it’s important to think through the differences as you consider your goals. Google pay-per-click or PPC ads can be expensive for lawyers. Establish Trust With Customer Reviews. You can share videos, case studies , and more on your website. Sales Cycle.

Marketing 290

Marketing SEO Social Media Information 290

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. This automated strategy is useful if your goal is to increase return on investment (ROI) and/or ROAS from PPC campaigns. This is especially true with Target ROAS and Target CPA strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. Ultimately, improving your Quality Score can have a positive effect on your AdWords campaign’s profitability , allowing you to reach more customers and improve your ROI. Who are your past clients?

PPC 246

PPC Improvements Management Social Media 246

Inflow Insights

SEPTEMBER 13, 2021

But, if you want to maximize your car’s performance — or make sure your customers actually convert — you have to pay attention to what gets them there in the first place. By tracking your customers’ journeys in increments of micro conversions, you’re more likely to ensure a satisfying arrival. Most importantly?

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We collect them as a custom audience using a Facebook Ads pixel. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 4, 2021

We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations. NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

JULY 31, 2021

The AIDA model is the traditional way to track the customer journey. turning them into a customer. Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. Why should a customer care about your company? How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X For example, this video (featuring Mark, a happy customer) was able to spend $17,352 and hit a 4.2X We heartily agree. Enter Inflow.

Events 154

Events Consumer eCommerce Gifts 154

FastSpring

DECEMBER 18, 2020

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. This was the exact problem that BizNet hit when they realized their manual B2B sales strategy was no longer working for them—or their customers. It wasn’t ideal for the business or its customers. “It

B2B 147

B2B eCommerce Payment Services SEO 147

Inflow Insights

AUGUST 4, 2021

To help you get ahead of the competition, we’re sharing our top 10 strategies for making sure your social media holiday ads reach the right customers and convince them to add your products to their shopping list. You can’t be too obvious or obnoxious here; giant, bolded “SALE” or “15%” text is exactly what your customers are looking for.

Social Media 134

Social Media eCommerce Gifts Recommendation 134