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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Kissmetrics

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate.

PPC 315
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How Away Uses Google Ads (Case Study)

Store Growers

They achieved this market share by building very strong word of mouth (fueled by their own PR efforts), social media and content marketing. So when we look at it from a PPC perspective, their domain choice was a good one. The post How Away Uses Google Ads (Case Study) appeared first on Store Growers. Grab it here!

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How to Choose The Right Amazon Marketing Agency

Kissmetrics

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Your goal should be to improve Amazon SEO. Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation.

Marketing 230
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Using Analytics Tools To Make Better Ecommerce Decisions [Case Study]

Shopping Signals

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. That IS the purpose of web analytics right?

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Not only does this strategy improve your SEO, it also frequently improves conversion rates.

B2B 107