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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe. In 2018, Walmart beat out Amazon for a majority interest in the company, spending $16 billion for a 77% stake.

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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

As you look into 2024, consider how becoming more profitable can also be achieved with more efficiency , more business clarity and even more time on your hands. To help, consider the four, Retail Minded approved resources below. But if you’re like most business operators, you have no idea how to do this or where to start.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

His expertise in SEO and digital marketing tactics has helped numerous businesses enhance their online presence and sales, making him a significant figure in the eCommerce landscape. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

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Best POS Systems

Kissmetrics

Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. Thankfully, not anymore.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. With those kind of numbers in play, it’s no surprise that competition in the space is fierce, and retail is a central battleground. million small businesses with profiles.

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Why SMS Marketing is Beneficial for Small Businesses to Grow

Smile.io

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players. SMS - trendy or old-fashioned?