Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 278

Customer Multi-channel Channel Customer Experience 278

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

JUNE 8, 2023

As a result, 32% of companies planned to hire a “metaverse leader,” while 51% already had designated roles focused on metaverse activity. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 287

Technology Customer Loyalty Omnichannel Consumer 287

GetElastic

APRIL 2, 2019

Bundling builds customer loyalty. Bundling rewards customers for their purchases and makes them feel like they are getting a deal. It can also reduce customer churn. Unfortunately, many of the largest communications companies that attempt to offer bundles across business lines hit a technical tangle.

Telecommunications 167

Telecommunications Payment Services Omnichannel Customer Experience 167

Sailthru

JANUARY 16, 2020

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone.

Omnichannel 78

Omnichannel Seminar Customer Loyalty Mobile 78

Retail TouchPoints

JANUARY 5, 2022

But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. For others, it may mean partnering with rotating concepts or “real estate on-demand” companies that allow them to test new markets.

Retail 290

Retail Omnichannel Social Media Consumer 290

365 Retail

MAY 25, 2021

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance. An omnichannel future based on experientialism.

Customer Loyalty 52

Customer Loyalty Customer Omnichannel Point of Sale 52

Retail TouchPoints

FEBRUARY 1, 2021

Suddenly, with physical stores forced to shutter, companies had to turn on a dime to provide these services. Omnichannel shopping. In 2021, omnichannel excellence will continue to become an essential point of differentiation, particularly for those retailers that don’t own their category. Voice commerce.

Customer Experience 323

Customer Experience Customer Omnichannel Social Media 323

Retail TouchPoints

JUNE 22, 2023

The brand uses a combination of Facebook, Instagram, YouTube, TikTok and even other channels, and adjusts its approach based on its goals and changing consumer behaviors. “In In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained.

Customer 278

Customer Clothing Consumer Fashion 278

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 244

Customer Channel Technology Improvements 244

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Optimizely

AUGUST 23, 2018

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. That’s where Google Shopping comes in. This includes Google.

Omnichannel 199

Omnichannel Merchant Services Shipping Costs Customer Loyalty 199

Smile.io

NOVEMBER 17, 2022

Small Business Saturday is an excellent opportunity for small businesses to kick off the holiday retail season while building small business loyalty among its customers. Driving customer loyalty is essential for growth and stability in ecommerce. How to build loyalty on Small Business Saturday Implement a loyalty program.

Small Business Retail 81

Small Business Retail Social Media Omnichannel Customer Loyalty 81

RTP blog

APRIL 9, 2018

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Behavioral personalization analyzes customer interactions with your company, such as past purchases or website behavior.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 17, 2020

With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer. Until now, personalization as a retail tactic has been primarily siloed across channels. Let’s take a look.

eCommerce 248

eCommerce Mobile Channel Customer Loyalty 248

Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Loyalty Shifts to Value.

Shipping Costs 306

Shipping Costs Gifts Fulfillment Consumer 306

Optimizely

DECEMBER 14, 2017

If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Drive customer loyalty over time.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

DECEMBER 14, 2017

If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Drive customer loyalty over time.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Pivotree Blog

OCTOBER 10, 2023

Omnichannel demand is still going strong. Customer loyalty hinges on your ability to consistently meet their expectations for a positive experience. But if you fall behind on expectations, that loyalty can become tarnished and it won’t be easy to polish up the relationship. But omnichannel demand has changed the game.

Shipping Costs 52

Shipping Costs Omnichannel Shipping Social Media 52

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Customer Customer Data Customer Loyalty 70

Retail TouchPoints

NOVEMBER 18, 2020

There are several ways brands can keep their loyal customers coming back, including exceptional service and loyalty and rewards programs. But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior.

Customer Retention 264

Customer Retention Information Customer Loyalty Mobile 264

Smile.io

MARCH 8, 2024

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  People realized they could access companies that offered them greater choices and a better range of prices. Loyalty & Reward Program Insights from Smile.io Not anymore. billion by 2028.

Social Media 72

Social Media Customer Loyalty Customer Retention eCommerce 72

365 Retail

DECEMBER 12, 2023

To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”

Customer Data 52

Customer Data Customer Retail Omnichannel 52

RTP blog

MARCH 12, 2018

By Jonathan Marek, APT, a Mastercard company It is no secret that retailers are facing headwinds due to increasing online competition and shifting consumer preferences, among other factors. While only 40% of retailers have merged online and offline channels so far, an additional 34% plan to do so in the coming years.

Retail 150

Retail Subscription eCommerce Platforms Specialty Retailers 150

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 187

Consumer Payment Services Fulfillment Multi-channel 187

iVend

AUGUST 27, 2020

In store shopping has long been the predominant way to shop, however, online shopping has quickly grown to become the preferred channel for many. Even among new and low-frequency customers we are witnessing an unprecedented shift toward eCommerce and contactless sales channels. The Benefits of the Omnichannel Model.

Omnichannel 105

Omnichannel Leisure Technology Channel 105

ESW

JUNE 1, 2023

The brand sought to capture existing demand for their products and cultivate direct consumer relationships by leveraging their existing US inventory and website to open a frictionless ecommerce channel for Canadian shoppers. However, they lacked the necessary technology and infrastructure and realized developing it in-house would take years.

Fashion 60

Fashion Shipping Costs Merchant Services Omnichannel 60

Ecommerce Platforms

JULY 9, 2022

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. With Shopify, you can build a comprehensive online shopping experience, complete with a custom checkout, a host of professional templates, and a range of payment options. Payment Processing.

POS 180

POS Shopify Payment Services Shipping Costs 180

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. For example, some companies used the same technology to avoid “crowding in a line,” Buser explained.

Retail 311

Retail Beauty and Health Books Omnichannel 311

Smile.io

JULY 25, 2023

Along with marketing your loyalty program, there are several things you can do to add excitement to the customer loyalty experience from custom earning actions to time-based bonus points events. Take some inspiration from two brands that are effectively connecting their online and IRL loyalty programs.

eCommerce 60

eCommerce Jewelry Omnichannel Social Media 60

Ecommerce Platforms

OCTOBER 4, 2022

For instance, You can add and move products in bulk to publish to multiple sales channels. On top of that, you can also edit product information and synchronize these edits across all your sales channels. Sales Channel Management. Benefit from omnichannel selling by managing multiple sales channels simultaneously.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

BigCommerce

AUGUST 17, 2018

Billy’s Pizza & Pasta in Brooklyn used to struggle with online ordering companies charging 20% fees or more. When you’ve run your own company for five years, you think you have the best handle on its day-to-day operations. How Modern Consumers Shop Across Channels. Find someone who’s done it for a company your size before.

Supplies 263

Supplies Customer Loyalty Consumer Channel 263

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Optimizely

APRIL 5, 2018

A number of companies are successfully adapting to the reality that retailers may not be the best way to reach buyers anymore. You don’t even have to look very far to find companies who have successfully made the move to DTC. Scotts Miracle-Gro is another company that has taken a direct-to-consumer approach with its lawn care products.

B2C 170

B2C Consumer Shipping Costs Supplies 170

RetailMinded

OCTOBER 27, 2022

With the advent of technology, business owners are now aligning their companies towards changing trends. This strategy can help them improve efficiency, provide the utmost customer experience, and stay competitive. Therefore, as a business owner, if your clients are heavy mobile users, it’s best to invest in an M-commerce channel. .

Payment Services 98

Payment Services Mobile Payments Retail Mobile 98