365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 259

Retail Customer Data Channel Arts 259

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Multi-channel 227

Multi-channel Retail Customer Experience Customer Data 227

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 227

Shipping Costs Improvements Live Chat Retail 227

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. That’s a problem. Only 33% say those experiences are relevant and connected.

Customer Experience 283

Customer Experience Customer Channel Omnichannel 283

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

Multi-channel 228

Multi-channel POS Customer Data Mobile 228

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits.

Omnichannel 276

Omnichannel Customer Data Recommendation Mobile 276

Retail TouchPoints

JANUARY 11, 2021

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. One such area where on-demand data can help retailers is inventory. The auto industry speeds to digital.

Small Business Retail 236

Small Business Retail Retail eCommerce Social Media 236

Retail TouchPoints

JUNE 23, 2022

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. AlixPartners advised both companies in their decisions. A Tale of Two Retailers. This strategy could hold water.

eCommerce 273

eCommerce Omnichannel Channel Department Stores 273

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. It obviously reduces costs as well (by divesting physical assets), potentially enabling these companies to reach profitability more quickly.”.

eCommerce 298

eCommerce Operations Customer Experience Omnichannel 298

Retail TouchPoints

JUNE 22, 2021

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Following this spinoff, the Saks brand will be split into four distinct companies, divided by channel as well as price point.

Specialty Retailers 162

Specialty Retailers Other Apparel Department Stores 162

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 298

Customer Multi-channel B2C Omnichannel 298

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 208

Customer Loyalty Customer Retail Shipping Costs 208

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Behavioral personalization analyzes customer interactions with your company, such as past purchases or website behavior.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

APRIL 28, 2017

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. Though Overstock is significantly larger than most ecommerce companies – they boosted their marketing budget by 18.7%

Omnichannel 170

Omnichannel Internet Retail Channel eCommerce 170

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 53

Omnichannel POS Merchant Services Multichannel 53

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

Retail TouchPoints

APRIL 20, 2022

As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service. He added: “On social media customers get to see product, marketing and lifestyle influence, which draw customers to their physical stores. Photo credit: Cookies.

Retail 353

Retail Social Media Technology Events 353

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. On the one hand you have brands like Nike , Adidas and even CPG companies going more direct and growing more powerful,” said Anderson.

Shipping Costs 293

Shipping Costs eCommerce Retail Merchant Services 293

lateshipment

APRIL 2, 2021

This makes it clear that customers who ordered from an online store for the first time in 2020, don’t plan on going back to a physical store anytime soon. However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). The battle for speed (?)

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

GetElastic

NOVEMBER 8, 2022

One specific passage from the report resonated with me, based on what I see from our customers every day: “Winning in e-commerce is not about optimizing the current business to play in a digital world. It instead reimagines business through an omnichannel-first lens. Play strategically in the right channels.

eCommerce 78

eCommerce Payment Services Retail Omnichannel 78

Optimizely

DECEMBER 14, 2017

If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. You can’t leave everything up to customer service! Bought a product.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Omnisend

MARCH 29, 2021

Try Omnisend free for 14 days and use marketing automation to create a better customer experience! Omnichannel Fashion Ecommerce. If the past few years have taught us anything, the omnichannel customer is here to stay. Luxury brand Net-a-Porter is one of the best fashion ecommerce sites using an omnichannel strategy.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Retail TouchPoints

SEPTEMBER 17, 2020

With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer. Until now, personalization as a retail tactic has been primarily siloed across channels. Let’s take a look.

eCommerce 189

eCommerce Mobile Channel Customer Loyalty 189

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Below are several ways retailers can market more effectively to engage their customers and reduce cart abandonment.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. How will you be analyzing customer data? However, many marketers today are still too focused on new customer acquisition. B2C marketers need to truly understand their customers and why they buy.

B2C 186

B2C Marketing Channel Customer Data 186

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. For example, some companies used the same technology to avoid “crowding in a line,” Buser explained.

Retail 291

Retail Beauty and Health Books Omnichannel 291

Groove

MARCH 3, 2022

Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Marketing 299

Marketing POS Channel Clothing 299

Optimizely

DECEMBER 14, 2017

If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. You can’t leave everything up to customer service! Bought a product.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Ecommerce Platforms

JULY 9, 2022

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. With Shopify, you can build a comprehensive online shopping experience, complete with a custom checkout, a host of professional templates, and a range of payment options. Payment Processing.

POS 180

POS Shopify Payment Services Shipping Costs 180

Retail TouchPoints

AUGUST 14, 2020

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. A retailer’s web site “remains a main channel, which of course isn’t surprising,” said Hostetler. “We Currently, only 35%.

Webinar 268

Webinar Consumer Payments Marketing 268