Retail TouchPoints

SEPTEMBER 7, 2022

Brands, in their never-ending quest for relevance, must dive deep into human experiences, connecting with consumers at an emotional level. Each employee or consumer must feel that they are part of something bigger than themselves. What can you show, tell and teach the consumer? Purpose-Driven Design. ??The

Customer Experience 289

Customer Experience Customer Social Media Arts 289

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If The tech to do that now is available securely, and [customers] trust that you can save their credentials safely.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246

Channel Retail Customer Experience Operations 246

Forrester eCommerce

AUGUST 20, 2020

Put simply, the future business buyer will look more and more like a consumer. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 278

Channel Apparel Customer Marketing 278

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Information Consumer Reference 331

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately.

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Toys 264

Toys Social Media Subscription Consumer 264

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Leisure Multi-channel Retail 246

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. In cross-border ecommerce there’s a huge TAM [total addressable market] — it’s growing at double-digits ,” said Liu.

Shipping Costs 338

Shipping Costs Consumer Supplies Shipping 338

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347

Consumer Omnichannel Events Customer Experience 347

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. Each consumer has a unique preference. trillion in 2018.

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Spotlighting the Customer Experience (CX). Connecting Employee and Customer Experiences.

Consumer Goods 272

Consumer Goods Consumer Retail B2C 272

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Influencer Marketing. Are you thinking of using TikTok for your retail brand?

Consumer 246

Consumer Magazine Social Media Clothing 246

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

Retail TouchPoints

NOVEMBER 2, 2021

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […]. Contextual.

Channel 251

Channel Management Consumer Marketing 251

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The next challenge becomes customer consideration. Micro-segmenting.

Marketing 246

Marketing Retail Social Media Consumer 246

ESW

APRIL 26, 2023

As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase. Loyal customers pay off for your brand.

Customer Experience 78

Customer Experience Merchant Services Payment Services Customer 78

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

iVend

JUNE 15, 2022

For a retailer that has enjoyed an enviably strong reputation with the shopping public, this retail customer experience was a big blow to its reputation. This lack of distinction between channels means that shoppers expect the same pricing, no matter how they transact.

Customer Experience 98

Customer Experience Customer Retail Channel 98

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Retail 260

Retail Article Omnichannel Customer Experience 260

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . RTP: Sephora is known for having a rich customer experience. It’s one of the ways we incorporate the loyalty program into our experience.

Consumer 269

Consumer Gifts Events Customer Experience 269

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy.

Supplies 289

Supplies Customer Experience Technology Omnichannel 289

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 263

Marketing Beauty and Health eCommerce Consumer 263

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 73

Customer Experience Customer Customer Data Customer Loyalty 73

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Fabric

MARCH 28, 2023

Furthermore, losing control of the customer experience can attract bad actor sellers and expose businesses to financial, legal, and operational risks. In a well-functioning free market economy, creative destruction would allow new innovations to efficiently replace existing ones that are rendered obsolete. million SKUs.

Customer Experience 130

Customer Experience Customer eCommerce eCommerce Platforms 130