Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . RTP: Sephora is known for having a rich customer experience. It’s one of the ways we incorporate the loyalty program into our experience.

Consumer 267

Consumer Gifts Events Customer Experience 267

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Customer expectations are at an all-time high, and if you are unable to deliver in line with the expectation, chances are likely someone else will. Getting Closer to Your Customers.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. We have customers like IKEA and Sephora using that.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. RTP: It seems like consumer priorities fall into two main buckets: ease/convenience and health/safety.

Consumer 264

Consumer Supplies Fulfillment Technology 264

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14 Source ).

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. RTP: What key consumer behaviors are you aiming to respond to as a brand?

Supplies 285

Supplies Customer Experience Technology Omnichannel 285

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 244

eCommerce Order Fulfillment Fulfillment Multi-channel 244

Kibo

MARCH 24, 2021

Starting with in-store displays and shopping experiences, and now encompassing home page and app design, merchandising presents products to consumers to help suggest what to buy. With search playing such a huge role in online shopping, it’s time that retailers start to apply merchandising strategies to this important channel.

Customer Experience 118

Customer Experience Customer B2C Recommendation 118

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 317

Retail Customer Loyalty Games Reference 317

iVend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Customer Social Media Retail 98

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

Payment Services 264

Payment Services Shipping Costs Omnichannel Fulfillment 264

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. Catalog Price Optimization.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Michelle Gass, President of Levi Strauss & Co.,

ACH 285

ACH Multi-channel Technology Customer Retention 285

GetElastic

OCTOBER 25, 2017

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. It boils down to customer engagement across the entire customer journey.

Customer Experience 146

Customer Experience Customer Technology Games 146

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Fabric

DECEMBER 15, 2023

Read on to learn about the strategies and technologies that will shape the retail experience in 2024 and beyond. Navigating consumer habits in the instant gratification economy Lori and Jon kicked off the event by discussing the shift in consumer habits and the rise of the instant gratification economy. 5 Key Takeaways 1.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Retail TouchPoints

MARCH 21, 2022

Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. Or a customer receives immediate, personalized product promotions and recommendations the moment they walk in a store, creating a truly customized experience.

Payment Services 264

Payment Services Small Business Retail Retail Customer Experience 264

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Clothing 273

Clothing Fashion Channel Information 273

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 261

Payment Services Live Chat Payments Retail 261

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Today’s loyalty program platforms have evolved to meet the customer where they are.

Social Media 262

Social Media Marketing Customer Recommendation 262

lateshipment

OCTOBER 9, 2023

Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. 66% of consumers want businesses to understand their specific requirements and expectations. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ).

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

SEPTEMBER 6, 2023

The customer is then charged on an ongoing basis unless they explicitly cancel the service in question. Legacy FTC rules require sellers to disclose sale terms before consumers subscribe and to provide cancellation information. This proposal reflects the growing consumer demand for an easier subscription cancellation process.

Merchant Services 283

Merchant Services Payment Services Subscription Consumer 283

RTP blog

SEPTEMBER 25, 2017

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130