Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

Consumer 304

Consumer Social Media Retail Multi-channel 304

Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. A positive customer experience makes a valuable difference in a retailer’s success.

Consumer 241

Consumer Customer Loyalty Customer Experience Recommendation 241

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. For them, Pinterest was a golden goose.

Social Media 220

Social Media Definition B2C Food and Beverages 220

RetailWire

FEBRUARY 3, 2022

Consumers are increasingly making purchases through social media and brand websites instead of going through retailer sites, according to retail executives at Fortune’s Reimagining Customer Experience virtual summit. Social commerce and social selling is the future,” said Fran Horowitz, CEO of Abercrombie.

Social Media 52

Social Media Consumer Customer Experience Channel 52

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 260

Consumer Social Media Multichannel Fashion 260

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

Customer Retention 249

Customer Retention Payment Services Gifts Marketing 249

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

Toys 260

Toys Social Media Subscription Consumer 260

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Live Chat 237

Live Chat Social Media eCommerce Consumer 237

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Nowadays, people are accessing social media via smartphones and tablets, but they could begin to do this via a VR helmet.

Consumer 246

Consumer Magazine Social Media Clothing 246

365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. to noon o Tuesdays from 9 a.m. to 2 p.m. o Thursdays 9 a.m.

Social Media 73

Social Media Customer Experience Presentation Marketing 73

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Social Media 274

Social Media Omnichannel Apparel Consumer 274

ESW

APRIL 26, 2023

As soon as a shopper has placed their order, the post-purchase customer experience begins. For many brands with DTC ecommerce channels, new customers can be hard-won, and the post-purchase process is crucial to nurturing the next purchase. Loyal customers pay off for your brand.

Customer Experience 78

Customer Experience Merchant Services Payment Services Customer 78

iVend

JUNE 15, 2022

Customers took to social media to vent their frustration about price differentials of up to 40%, and the confusion of some items being more expensive online than in-store, and vice versa. This lack of distinction between channels means that shoppers expect the same pricing, no matter how they transact.

Customer Experience 98

Customer Experience Customer Retail Channel 98

Retail TouchPoints

MAY 8, 2023

That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store. The tech to do that now is available securely, and [customers] trust that you can save their credentials safely.

Channel 241

Channel Merchant Services Payment Services Recommendation 241

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 267

Social Media Fashion Mobile Consumer 267

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Supplies 360

Supplies Social Media Consumer Marketing 360

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 269

Channel Apparel Customer Marketing 269

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

Customer 229

Customer Social Media eCommerce Consumer 229

Retail TouchPoints

NOVEMBER 17, 2023

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein.

Social Media 147

Social Media Multi-channel Gifts Fashion 147

Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

Social Media 130

Social Media Books Fashion Consumer 130

iVend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Customer Social Media Retail 98

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 257

Consumer Merchant Services Social Media Technology 257

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. The Inherent Messiness of Mobile For a growing number of consumers, mobile commerce is the new standard, particularly when it comes to Q4 holiday and gift shopping.

Mobile 246

Mobile Retail Social Media Payment Services 246

Retail Technology Review

MAY 28, 2019

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

Customer Experience 79

Customer Experience Channel Social Media Customer 79

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 269

Social Media Channel Technology Travel 269

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Its a unique strategy in which Walmart asked customers to use a filter on Tik Tok to unwrap their present and that gave them the coupon code.

Social Media 130

Social Media Multi-channel eCommerce Events 130

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

GetElastic

JANUARY 14, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 136

Customer Experience Customer Multichannel Social Media 136

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 222

Social Media Customer Beauty and Health Consumer 222

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 221

Consumer Channel eCommerce Customer Experience 221

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Webinar 271

Webinar Consumer Payments Marketing 271

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

Social Media 268

Social Media Consumer Fashion Shopify 268

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Small Business Retail 230

Small Business Retail Marketing Retail Social Media 230

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 273

Social Media Multi-channel Customer Loyalty Shopify 273