Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

APRIL 29, 2022

With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now. And how you can do that, you ask? The battle for speed (?)

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Ecommerce Platforms

MARCH 18, 2023

To understand the difference between retail vs ecommerce, we need to take a closer look at both concepts. The term “retail” refers to the sale of goods and services to consumers. Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales. What is Ecommerce?

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

Optimizely

AUGUST 31, 2017

Learn from these companies how NOT to target consumers, and instead focus on making your marketing truly personalized. You may think that at worst, a personalization mistake is a simple error that won’t hurt your marketing results or overall brand reputation. Instead of converting a new customer, this email instead annoyed her.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Smile.io

MAY 15, 2024

The decision criteria evolve once you are ready to scale your ecommerce business.      Consider these scalability factors when choosing an ecommerce platform: Omnichannel compatibility —As ecommerce stores scale, new sales channels emerge. Are you funny? Motivating?   

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

Omnisend

MAY 7, 2020

Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.

Demo 88

Demo Customer Data Information Marketing 88

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation PPC 125

Sailthru

JUNE 1, 2023

Acquisition and retention teams are increasingly relying on interactive content to collect zero- and first-party data, defined as personal, preference and intent data provided directly by the consumer. Want to learn more about how Experiences can help your brand build thriving customer relationships and lifetime value?

Travel 78

Travel Customer Retention Demo Recommendation 78

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. These transactions, via online retail stores, are known as CBD ecommerce. The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. More money Reaching customers at their convenience means more sales. Then the issue becomes where to begin.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. More money Reaching customers at their convenience means more sales. Then the issue becomes where to begin.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

SellBrite

SEPTEMBER 27, 2017

Buyer personas are created by companies and represent fictional examples of their core customers. Businesses use these personas to make key marketing decisions, like what their messaging should be, what marketing channels they should use, and how much they should spend on acquisition efforts. Financial Value.

eCommerce 125

eCommerce Customer Social Media Information 125

ROI Revolution

JULY 25, 2019

Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. .

Marketing 68

Marketing Social Media Cryptocurrencies Cryptography 68

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. It’s crucial to be proactive about retaining customers, so you can drive greater sales. Cross-Selling for Ecommerce. As consumers, we are surrounded by cross-selling strategies. Email Marketing.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Payoneer

FEBRUARY 22, 2023

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.

Payment Services 26

Payment Services Payments eCommerce Cryptocurrencies 26

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Omni-channel marketing reports. Want the shorter version?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Omnisend

NOVEMBER 13, 2023

The importance of a WordPress contact form in ecommerce The ecommerce sector is highly competitive. Maintaining open communication with customers is crucial. A WordPress contact form provides a direct channel for customer queries and feedback. Omnisend is a powerful platform for ecommerce marketing automation.

Payment Services 88

Payment Services eCommerce WooCommerce Document 88

SellBrite

MAY 13, 2019

As customers are becoming wiser to the potential ethical and environmental elements of ecommerce, sellers need to remain aware of the link between consumers’ value systems and what they buy. Customers have begun to express concerns about the link between ecommerce and packaging waste , for example.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! It totally changes how we market to the consumer.

Channel 150

Channel Department Stores B2C Recommendation 150

Korona

MARCH 23, 2023

Common causes include inexperienced staff, poor communication channels, an overload of offers and discounts, and a lack of testing prior to the launch. The more enticing details you share about the product- photos, videos, customer reviews, and stories — the more likely customers are to check them out during your flash sales.

POS 52

POS eCommerce Merchant Services Social Media 52

Smile.io

MARCH 10, 2020

Whether it’s email, SMS, retargeting, or business analytics (the list goes on), hopefully this list makes it just a little bit easier for you to set up your marketing stack. Editor’s note: This blog post is meant to help with ecommerce marketing tools only. Oh—and it looks amazing on your website! Who is using them?

Shopify 46

Shopify Marketing SEO Customer Loyalty 46

Smile.io

MARCH 10, 2020

Whether it’s email, sms, retargeting, or business analytics (the list goes on), hopefully this list makes it just a little bit easier for you to set up your marketing stack. Editor’s note: This blog post is meant to help with ecommerce marketing tools only. Oh—and it looks amazing on your website! Who is using them?

Shopify 46

Shopify Marketing SEO Multi-channel 46

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Omnisend

MARCH 16, 2023

Reading Time: 11 minutes When it comes to marketing channels and platforms that brands can use to communicate with their customers, the numbers are only increasing by the day. Among the many options available, the one channel that continues to deliver the best ROI is email. What are the benefits of dynamic emails?

Definition 78

Definition Social Media Payment Services Recommendation 78

Optimizely

OCTOBER 19, 2017

But if you’re seeing no engagement at all, those customers are definitely at-risk. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. Use a new channel to reach out. Mobile push notifications. Search ads.

Customer 306

Customer Channel B2C Omnichannel 306

BigCommerce

FEBRUARY 13, 2018

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It’s Now or Never.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

OCTOBER 26, 2017

Your customers could use up to five different devices within the same purchasing cycle, according to DigitasLBI. And that doesn’t even include the various browsers or channels that they’re using as well. This is a huge amount of data for you to keep track of as a B2C marketer. Resolve customer identity.

Customer 186

Customer B2C Customer Data Mobile 186

BigCommerce

DECEMBER 20, 2017

CRO & Data-Driven Optimizations. Email Marketing, Automation & AOV. Influencer Marketing. Omni-Channel Management. Customer Lifetime Value & Referral Programs. Localization is a segment of personalization, and all personalization aims at bettering the customer experience. Customer service.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419