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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Games 189
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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 254
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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. There are several speakers, workshops, and Q&A sessions throughout each day; most segments range from 30 minutes to 1 hour. Workshops and Topics at Make it Big 2022. When is it? How much does it cost?

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The Best 14 Books for Amazon FBA Sellers to Read

Algopix

Choosing the Right Book at the Right Moment Selecting the right book to read at any given time can be a game-changer. Marketing and Branding : When working on branding and marketing efforts, opt for books that delve into consumer behavior, psychology, and effective marketing techniques.

Books 101
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Physical stores: Assets or liabilities?

Steve Dennis

As the intersection of economic feasibility and consumers’ willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Too many stayed steeped in channel-centric, silo-ed thinking and action.

eCommerce 116