Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JANUARY 8, 2021

Cosmo , a women’s magazine whose audience consists of millennials and Gen Z, has seen a 67% traffic spike on its astrology site during COVID-19. Good branding increases your profits, and consistent branding across all channels can even increase revenue by 23%. Step 2: Develop your brand. Your brand is your philosophy.

Social Media 288

Social Media Document Magazine Blog 288

Kissmetrics

JANUARY 5, 2022

As digital and technological advances evolve consumer behavior, the opportunities continue to grow. You’ll look at what works, what doesn’t, and why, as well as channels for advertising, such as print and digital. Consumer Behavior. Why Should You Get a Marketing Degree? Marketing is an exciting field. Advertising.

Marketing 249

Marketing Social Media Channel Management 249

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Optimizely

MAY 15, 2018

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. 1:45 PM – 2:15 PM.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

RTP blog

DECEMBER 19, 2017

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

FastSpring

MARCH 15, 2024

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 188

Games Marketing Events Merchant Services 188

ESW

APRIL 15, 2019

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

GetElastic

AUGUST 27, 2021

Offering your digital content for free may also be a way to drive sales in another channel. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Subscriptions. Ad-supported freemium.

Payments 147

Payments Magazine Subscription Games 147

Smile.io

FEBRUARY 16, 2022

Chances are you know what social media ads, organic posts, and user-generated posts are. This is the norm in thenew age of influencer social media marketing. Blog Gabrielle Policella Paid media can be intimidating because you’re investing your hard-earned money in content.

Social Media 91

Social Media Marketing Blog Channel 91

365 Retail

DECEMBER 8, 2021

And, indeed, the Christmas marketing blitz has kept up with the times – it seems likely, in fact, that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than see it actually on TV. Giving and receiving engagement.

Magazine 74

Magazine Social Media Travel Gifts 74

Omnisend

JANUARY 9, 2024

Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. Gather feedback : Use social media polls and focus groups to survey potential customers. Follow fashion blogs, magazines, and social media accounts to see what’s popular.

Social Media 88

Social Media Payment Services Shipping Costs eCommerce 88

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The end of cancel(lation) culture.

Subscription 103

Subscription Payment Services Marketing Multi-channel 103

365 Retail

JULY 28, 2021

In this new role for Liberty, Sophie will oversee Creative Production, Editorial and Social Media teams and will report to Madeleine Macey, Liberty’s Chief Marketing Officer. Sophie has established an influential profile as an approachable, practical product expert and has built a significant personal social media following.

Social Media 52

Social Media Magazine Books eCommerce 52

eCommerce Training Academy

MAY 30, 2020

This is usually accomplished through content creation that is distributed across multiple channels including your online store. Social media marketing. You can pay your way to promote your products on many different channels. Social media ads. Display media. Search engine optimization. Influencers.

eCommerce 62

eCommerce Social Media Magazine Channel 62

Ecommerce Platforms

APRIL 5, 2018

While traditional influencer marketing manifests itself in TV, magazine, and some online content, ecommerce companies often focus primarily on that third option. It could be an online video, a blog , or social media posts. The driving force of these channels is having more products to review or unboxing. Negotiate rates.

Marketing 163

Marketing Social Media eCommerce Blog 163

Liveintent

AUGUST 9, 2022

In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. You go back to your media plan and diversify. And why wouldn’t they?

Social Media 62

Social Media Multi-channel Channel Travel 62

Sailthru

SEPTEMBER 27, 2017

While social media channels continue to push advertising options, a recent survey reveals that consumers don’t view Snapchat, Facebook or Instagram as shopping venues. What consumers will respond to this coming holiday season are online wish list tools, whether they’re buying online or in-store.

Social Media 68

Social Media Magazine Recommendation Subscription 68

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Website updates.

White Paper 419

White Paper Clothing Outdoor Improvements 419

SellBrite

MAY 3, 2021

You own and run the online store, social media, and overall brand. Consumer interest. Use Facebook Groups to find out consumers’ pain points and to ask other dropshippers for advice and tips on which products to sell. Encourage your customers to leave reviews on your website and social media.

WooCommerce 163

WooCommerce Shipping Costs Merchant Services Payment Services 163

Kissmetrics

DECEMBER 14, 2020

You should always test new marketing channels, especially before demand drives up prices, but make sure to consider whether your business model is a good fit for Facebook. Broad categories include topics like Gardening, Horror Movies, and Consumer Electronics. Instead, create ads targeting DJ publications like DJ Magazine and Mixmag.

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

GetElastic

NOVEMBER 10, 2021

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel.

Payment Services 78

Payment Services eCommerce Payments Banking 78

Kissmetrics

FEBRUARY 4, 2021

Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

eCommerce Training Academy

NOVEMBER 17, 2018

We no longer watch TV, listen to the radio, read magazines and newspapers like we used to. We use the Internet for almost everything (social media networks, videos, emails, searching, map directions, chatting, shopping…). Email is usually among the top 3 channels that drives the most traffic to an online store.

Marketing 69

Marketing eCommerce Social Media Blog 69

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. Yet only 50 percent of US consumers feel they have had a satisfactory customer experience. are also channels to optimize the customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Powerinbox

NOVEMBER 19, 2020

Even before the digital age, publishers had to find unique ways to develop their audiences — from selling stacks of magazines at popular watering holes to hiring sidewalk barkers who yell, “Extra! Because many new channels emerged through which to reach readers. Because many new channels emerged through which to reach readers.

Subscription 45

Subscription Social Media Multichannel Channel 45

Sailthru

JANUARY 30, 2018

Digital media cannot survive on advertising alone, according to Hearst Magazines President David Carey. How can digital media endeavors survive? They need at least 25% of revenue to come from other channels, such as conferences or ecommerce, he added. Murdoch on the Value of News to Platforms.

Consumer Electronics 68

Consumer Electronics Magazine Events Social Media 68

Ecommerce Platforms

NOVEMBER 8, 2021

In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you: Addison Rae Easterling, $5 million (84.3M Gen Z, in particular, is the focus of a lot of media attention and with good reason. They already represent 40% of consumers worldwide.

Payments 193

Payments Payment Services Subscription Social Media 193

Ecommerce Platforms

JULY 10, 2017

magazine for its stupendous expansion, the enthusiasm had been zapped. Social media hasn’t turned out to be the bastion of sales that brands and tech companies had hoped. On its ascent to becoming the nation’s fastest-growing start-up, Loot Crate Inc. But by last summer, when the Los Angeles firm landed on the cover of Inc.

eCommerce 106

eCommerce Magazine Social Media Home Shopping 106

ESW

JULY 1, 2019

You can convince consumers that your products will make them happier with a more sophisticated website. 67% of consumers say that the quality of a product image is ‘very important’ in selecting and purchasing the product.” “People are wired to value images,” says Michael Del Gigante , President and Creative Director at MDG Advertising. “67%

Small Business Retail 60

Small Business Retail Customer Retention Accessories Magazine 60

Powerinbox

JANUARY 5, 2020

We are proud to have 12,463 #FotoFriday followers on social media! Last year we also launched a study called “How Adults Consume and Filter Information Online” that surveyed 1,000 consumers. As it turns out, email is still one of the best channels for reaching and engaging with an audience.

Travel 58

Travel Hobbies Magazine Social Media 58

ChannelAdvisor

NOVEMBER 11, 2016

To me, commercials don’t have the Madison Avenue “swag” that they had in previous generations — I see them as tacky and unnecessary in a world where consumers are already surrounded by an abundance of media. that own this image for their consumers very well. In my opinion, this has blatantly carried over to e-commerce.

Social Media 40

Social Media Magazine eCommerce Blog 40

Ecommerce Platforms

SEPTEMBER 16, 2019

Choosing the right sales channel. It integrates with your sales channel ( Shopify , Volusion , WooCommerce , and others) via a Google ID. Choose The Right Sales Channel. There are other suitable 3rd party salse channels on taking center stage. Sell on social media platforms. Marketing your business.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

BigCommerce

OCTOBER 17, 2017

Location-based marketing is part of our daily lives as consumers. Both consumers and search engines are greatly in favor of hyper-localized marketing, so now’s the time to make it work for your brand. According to Wesley Young, consumers believe that smaller businesses are better known for quality, personalization, and trustworthiness.

Marketing 713

Marketing Social Media Events Beauty and Health 713

Blue Acorn

MARCH 13, 2019

They spend less time watching TV and more time on YouTube, they prefer blogs over magazines, and of course, they’re savvy social media users. Cosmetics first launched, they weren’t necessarily a disruptor, but they made their products accessible through their direct-to-consumer site. When e.l.f.

Magazine 40

Magazine Social Media Blog Consumer 40

Ecommerce Platforms

SEPTEMBER 9, 2019

98% of consumers say that when they buy books, they read for pleasure, rather than for academic or work purposes. The designs are well laid out, modern and clean looking, so they’re easy on the eye for consumers hungry to spend their dollars on their next best read. If you're selling a printed book, never fear.

Books 164

Books Shipping Costs Payment Services Payments 164

SellBrite

AUGUST 3, 2018

Think about it: consumers are absolutely flooded with options when it comes to shopping online today. Consumers want more from the businesses they interact with and buy from online. It’s all about community. What exactly does that mean?

eCommerce 84

eCommerce Magazine Shipping Costs Live Chat 84