Retail TouchPoints

AUGUST 31, 2020

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic. We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”.

Fashion 181

Fashion Magazine Books Events 181

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JULY 28, 2021

Longer term, we see opportunities for Klarna’s 90 million global consumers to share their shopping expertise as part of a social shopping ecosystem that defies physical and online boundaries, aligned to Klarna’s mission to ensure people can shop, bank and pay in ways that suit them and their lives today.”.

Payment Services 264

Payment Services Comparison Shopping Banking Magazine 264

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.” Shoppable Video.

Merchant Services 257

Merchant Services eCommerce Shipping Costs Multi-channel 257

Liveintent

MARCH 31, 2020

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Like many companies, Quip was reliant on Facebook early on, but has since branched out to new offline and digital channels. Measuring the success of a new channel. Scaling to offline marketing channels.

Channel 90

Channel Document Magazine Subscription 90

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. Stage 2: Optimize the consumer journey with simple personalization.

Consumer 283

Consumer Magazine Information Channel 283

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 265

Retail Food and Beverages Magazine Technology 265

Retail TouchPoints

FEBRUARY 21, 2024

Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor.

Gifts 212

Gifts Beauty and Health Payment Services Payments 212

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

AUGUST 24, 2021

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 261

Retail Definition Magazine Supplies 261

FastSpring

MARCH 15, 2024

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 186

Games Marketing Events Merchant Services 186

Optimizely

MAY 15, 2018

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. 1:45 PM – 2:15 PM.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Kissmetrics

JANUARY 5, 2022

As digital and technological advances evolve consumer behavior, the opportunities continue to grow. You’ll look at what works, what doesn’t, and why, as well as channels for advertising, such as print and digital. Consumer Behavior. Why Should You Get a Marketing Degree? Marketing is an exciting field. Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249

OrderDynamics

OCTOBER 18, 2018

Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. With that data, strategic and cost-effective plans can be made to target consumers who are already using omnichannel.

Consumer 50

Consumer Omnichannel Magazine Channel 50

RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

RTP blog

DECEMBER 19, 2017

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

MARCH 9, 2021

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

GetElastic

AUGUST 27, 2021

Offering your digital content for free may also be a way to drive sales in another channel. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Subscriptions. Ad-supported freemium.

Payments 147

Payments Magazine Subscription Games 147

OrderDynamics

SEPTEMBER 12, 2018

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group. These are the lapsed click and collect consumers.

Omnichannel 50

Omnichannel Consumer Magazine Fulfillment 50

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The end of cancel(lation) culture.

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

Kissmetrics

APRIL 21, 2021

Consumers trust recommendations from a third party more often than a brand itself. An influencer is the mutual friend connecting your brand with your target consumers. Modern-day consumers are blind to billboards and deaf to commercials. Why Does Your Brand Need Influencers? What Defines an Influencer for Your Brand?

Social Media 307

Social Media Clothing Recommendation Fashion 307

Lemonstand

JANUARY 4, 2018

It’s important that your ecommerce hosting site can easily integrate these various channels for a streamlined checkout experience for your customer. With an easily-customizable ecommerce platform like Lemonstand, the options for integration with different online channels are many. Here are six to consider. Product Pins on Pinterest.

Social Media 65

Social Media Channel Clothing Fashion 65

365 Retail

DECEMBER 8, 2021

One upshot of this is that it gives marketers greater scope to roll out new edits and versions across the period: once a consumer has discussed the creative on Facebook, they can be shown fifteen-second versions highlighting specific products. Giving and receiving engagement.

Magazine 76

Magazine Social Media Travel Gifts 76

Retail TouchPoints

APRIL 28, 2021

For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. Bose recognized the potential of search marketing as an essential advertising channel in 2004. We can anticipate buy online, pickup in-store deals to be an important driver this year. Udayan Bose is Founder and CEO of NetElixir.

Jewelry 152

Jewelry Gifts Fashion Mobile 152

Retail TouchPoints

JANUARY 8, 2021

Cosmo , a women’s magazine whose audience consists of millennials and Gen Z, has seen a 67% traffic spike on its astrology site during COVID-19. Good branding increases your profits, and consistent branding across all channels can even increase revenue by 23%. Step 2: Develop your brand. Your brand is your philosophy.

Social Media 239

Social Media Document Magazine Blog 239

Optimizely

DECEMBER 20, 2018

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. Online fashion marketplace Orchard Mile recognized that consumers are impatient.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Liveintent

NOVEMBER 2, 2021

Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Marketing 126

Marketing Magazine Consumer Blog 126

GetElastic

MARCH 9, 2022

Simply free may also be a way to drive sales in another channel. The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Subscriptions. Deliver unique customer experiences. Check out Demos. Ad-supported freemium.

Payments 78

Payments Magazine Micropayment Games 78

Kissmetrics

DECEMBER 14, 2020

You should always test new marketing channels, especially before demand drives up prices, but make sure to consider whether your business model is a good fit for Facebook. Broad categories include topics like Gardening, Horror Movies, and Consumer Electronics. Instead, create ads targeting DJ publications like DJ Magazine and Mixmag.

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

365 Retail

FEBRUARY 18, 2022

British consumers have learned that subscription boxes have the capacity to meet a very human need to have something scheduled that they can look forward to. And it’s not only new, direct-to-consumer companies that are driving the subscription economy’s growth. stop, emerging purchasing channel? Hello again, and again and again.

Subscription 52

Subscription Gifts Beauty and Health Payment Services 52

365 Retail

JULY 28, 2021

Sophie’s core remit will be to leverage all of Liberty’s incredible content across all channels with a strategic and global view as our ecommerce presence expands internationally. Sophie is an award winning journalist with over twenty years luxury editorial experience.

Social Media 52

Social Media Magazine Books eCommerce 52

GetElastic

FEBRUARY 26, 2019

Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail?

Retail 141

Retail Subscription Technology Magazine 141

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Source: Seriously Silly Socks.

White Paper 419

White Paper Clothing Outdoor Improvements 419

eCommerce Training Academy

MAY 30, 2020

This is usually accomplished through content creation that is distributed across multiple channels including your online store. You can pay your way to promote your products on many different channels. Traditional TV, radio, newspaper, billboards, magazines. It may help consumers decide whether or not they should your products.

eCommerce 62

eCommerce Social Media Magazine Channel 62

ESW

APRIL 15, 2019

Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience. Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Keep the sale simple.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

GetElastic

NOVEMBER 10, 2021

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel. What are the benefits of chatbots in ecommerce?

Payment Services 78

Payment Services eCommerce Payments Banking 78

Liveintent

AUGUST 9, 2022

In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. And when consumers think a brand has a strong purpose, they are: 4X more likely to buy 4.5X

Social Media 62

Social Media Multi-channel Channel Travel 62