Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. consumers used coupons for shopping in 2020.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The real choice is which channel to scale more than the other — and that depends on the details of your business. The real choice is which channel to scale more than the other — and that depends on the details of your business.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. Online shopping will be just as pivotal for consumers this festive season as last year. By the time you’re reading this, most consumers will already have started shopping.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Separate Tracking for Each Advertising Channel.

eCommerce 258

eCommerce Channel Social Media PPC 258

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

eCommerce 59

eCommerce Channel Multichannel PPC 59

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

eCommerce 52

eCommerce Channel Multichannel PPC 52

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? Which eCommerce products tend to work best on each channel. And how you should budget these channels for the most profitable campaigns. For most eCommerce businesses, the decision comes down to social media advertising (ie.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Algopix

AUGUST 10, 2020

Covid-19 has markedly driven online sales and altered shopping habits for many consumers. Track seasonal or consumer-driven sales trends. If consumers discover that you have run out of their desired item, they will rapidly move on and they may never return. Which channels do you recommend and what are the keys to wise expansion?

eCommerce 78

eCommerce Channel PPC Gifts 78

Kissmetrics

DECEMBER 15, 2020

This tactic has been dubbed behavioral advertising , and while it offers marketers incredible insights into consumer habits, it can be problematic when used improperly. On the consumer side, they are useful for things like online shopping, where your cart information will be stored even if you exit your web browser. Still unsure?

eCommerce 320

eCommerce Information Improvements Reference 320

ROI Revolution

AUGUST 26, 2022

This is the GA4 attribution model that we recommend brands use. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. This model type attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

Events 78

Events Channel PPC Webinar 78

Kissmetrics

MARCH 12, 2021

It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. This can be in return for free products or services or a fee.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

eCommerce Training Academy

MAY 1, 2020

They ask for recommendations on Social Media. Lots has changed including the way they consume content and communicate online. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. They use Amazon to search for products (not just Google).

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

AUGUST 25, 2021

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Start promoting early-bird discounts across all channels, including email, social media, search engine ads, and your eCommerce store website.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

OCTOBER 13, 2021

The person already trusts your brand and is ready to give you their money because the personal recommendation came from a friend, family member, or colleague. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Online shoppers are 1.8x

B2B 290

B2B Social Media Shipping Costs Marketing 290

BigCommerce

JUNE 6, 2017

consumer emotions associated with retargeting ads and determined that ad frequency had a negative impact on buyer emotions. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. consumers suffer from “banner blindness.”.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

UpSellIt

JULY 16, 2020

Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. Likewise, segmentation strategies allow your marketing campaigns to more effectively reach consumers and promote your products or services. . What is Market Segmentation? Demographic Segmentation.

Marketing 85

Marketing eCommerce Recommendation Sporting Goods 85

Kissmetrics

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Here are a few of the ones I recommend the most. And this can be helpful when you’re retargeting or using PPC ads.

Customer Retention 303

Customer Retention Article Marketing Other 303

ecomdash

DECEMBER 26, 2018

16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own. By providing proof that others have made the same investment and are happy with the outcome, brands ease the worry of consumers.

eCommerce 108

eCommerce Marketing SEO PPC 108

ChannelAdvisor

DECEMBER 21, 2016

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. How do the Channels Interact With and Affect Each Other?

Multichannel 45

Multichannel PPC Social Media SEO 45

365 Retail

NOVEMBER 14, 2022

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. You can always make your life easier by investing in inventory management software, especially if you are selling through multiple channels like Shopify or eBay.

Payment Services 59

Payment Services Shipping Costs Merchant Services Order Fulfillment 59

Kissmetrics

FEBRUARY 22, 2021

Satisfied customers are also more likely to recommend your services or product to others. This is crucial when you consider that, compared to advertising, consumers are much more likely to trust referrals from people they know. A client who loves your financial planning advice might also hire you to do their taxes.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Place lots of small bets on different tactics, channels, platforms, and mediums so that you can evaluate their effectiveness in real-time. If not, I highly recommend it.

Management 213

Management Marketing PPC Banking 213

SellBrite

JULY 28, 2020

We recommend taking a few minutes to read our Essential Guide to Product Procurement for more context on the following advice.). What are the distribution channels? For a deeper dive into this topic, we recommend reading Harvard Business Review’s article, How to Negotiate with Powerful Suppliers. Engage with the industry.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. You need them to promote your brand if you want consumers to give you a second thought – or even a first glance for that matter. Build a presence on these channels and start advertising your wares.

eCommerce 93

eCommerce SEO Social Media PPC 93

Omnisend

OCTOBER 5, 2021

We’re always looking to grow multichannel sales, with brands like The Body Shop, Oliver bonus, and Marine Superstore, to independent direct-to-consumer brands, such as Musketeers Montezuma’s chocolates and GoPro. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

We’re always looking to grow multichannel sales, with brands like The Body Shop, Oliver bonus, and Marine Superstore, to independent direct-to-consumer brands, such as Musketeers Montezuma’s chocolates and GoPro. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

ESW

DECEMBER 11, 2018

In the first post in this series, we discussed how to create the right user experience for a direct-to-consumer brand. Long highlights what it means to market with such a customer focus: “Marketers looking to connect with consumers—and their wallets—have to find ways to bring customers into the fold.” Writing at AdWeek, Mary C.

eCommerce 79

eCommerce Marketing Social Media Presentation 79

ChannelAdvisor

JULY 11, 2017

In this post, we’ll look at the advertising options available — and offer some recommendations for ways to get ahead with first-party (1P) marketing. Advantages of Being a 1P Vendor. Increased consumer confidence : Having your items sold as 1P through Amazon means that shoppers will see your products as being ‘sold by Amazon’.

Multichannel 40

Multichannel Marketing Merchant Services PPC 40

ChannelAdvisor

JULY 11, 2017

In this post, we’ll look at the advertising options available — and offer some recommendations for ways to get ahead with first-party (1P) marketing. Advantages of Being a 1P Vendor. Increased consumer confidence : Having your items sold as 1P through Amazon means that shoppers will see your products as being ‘sold by Amazon’.

Multichannel 45

Multichannel Marketing Merchant Services PPC 45

Omnisend

SEPTEMBER 6, 2021

We’ve seen that there haven’t really been any new trends, I think there’s just been an acceleration of offline stores coming online, and an acceleration of consumers wanting more of an emotional connection to brands. They have more of a desire for ethics and sustainability.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our client portfolio includes Fortune 500 companies and exciting challenger brands, as well as direct-to-consumer brands. Our approach is different than traditional marketing agencies.

Marketing 275

Marketing SEO eCommerce Social Media 275

Smile.io

FEBRUARY 4, 2020

Taking days to respond to a customer’s question will only add frustration and lower the expectations that consumers have with your brand. "93% Besides, 92% of people will trust a recommendation from a peer , so this is a proven method for growing your brand community through referrals made by your most-loyal shoppers.

Customer 49

Customer PPC Social Media Merchant Services 49

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. You need them to promote your brand if you want consumers to give you a second thought – or even a first glance for that matter. Build a presence on these channels and start advertising your wares.

eCommerce 40

eCommerce SEO Social Media PPC 40

FastSpring

DECEMBER 8, 2022

How to Take Advantage of Emerging SaaS Consumer Markets [4 min clip] In our 2022 Emerging SaaS Customer Markets report , we highlight 25 countries and three regions with emerging consumer markets for SaaS and software sales. You’re advertised In PPC, you’re advertising on social media and maybe even have affiliates.

Marketing 78

Marketing Payment Services Merchant Services Payments 78