Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

365 Retail

APRIL 20, 2024

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Technology 59

Technology Retail Customer Retention Customer Data 59

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. The keynote summed it up as “better data, better results.”

Customer Data 65

Customer Data Customer Multi-channel Events 65

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

DECEMBER 15, 2022

million rewards loyalty members via more than 1 billion marketing messages in 2022. The partnership with Salesforce has allowed Casey’s to tap into marketing channels that now drive 30% of the retailer’s revenue. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul.

Arts 297

Arts Mobile Customer Loyalty Customer Data 297

Retail TouchPoints

DECEMBER 13, 2021

“After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. I think people are getting tired of using the word omni — it’s really “channel-less.”

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 320

Retail Customer Experience Customer Retention Technology 320

RTP blog

NOVEMBER 11, 2019

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

Technology 150

Technology Retail POS PayPal 150

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. since the 2019 State of Marketing report. “It

Webinar 289

Webinar Consumer Payments Marketing 289

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 277

Presentation Customer Data Channel Operations 277

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible. So how does it all work? And why haven’t brands done this before?

Retail 246

Retail Social Media Consumer Channel 246

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Social Media Live Chat Channel 52

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Pivotree Blog

OCTOBER 17, 2022

With so much ground to cover, Data-as-a-service (DaaS) is a turnkey option for companies that want to ensure their product content stays optimized, even when their team is busy with other initiatives. . #1: 1: Amp Up Your Marketing. One of the first ways anyone finds a product or brand is through marketing.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

JUNE 9, 2023

From choosing more eco-friendly materials to incorporating energy-saving technologies, these companies have seen the importance of creating better environmental practices and have acted accordingly. Sustainability can be highly data-driven. Luxury retail brands are making sustainability a priority more than ever before.

Supplies 246

Supplies Operations Shipping Costs Customer 246

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Retargeting ads on Google.

B2C 210

B2C Customer Data Omnichannel Marketing 210

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 82

Payment Services Small Business Retail Marketing Retail 82

Retail TouchPoints

OCTOBER 25, 2023

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation? Campaigns to drive conversions.

Customer 334

Customer B2C Customer Data Improvements 334

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

Retail 298

Retail Social Media Multi-channel Channel 298

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Tying Channels Together. Creating a combination physical-digital shopping experience requires data.

Payment Services 248

Payment Services Payments Retail Sporting Goods 248