UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

Customer Data 263

Customer Data Customer White Paper Technology 263

365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Amperity enables us to create unified customer profiles and actionable insights we need to scale. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 232

Small Business Retail Marketing Retail Social Media 232

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Let’s dive in.

Customer Data 64

Customer Data Customer Multi-channel Events 64

365 Retail

APRIL 20, 2024

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Technology 59

Technology Retail Customer Retention Customer Data 59

Kissmetrics

MAY 10, 2021

The boom of Bitcoin has made blockchain technology a trending topic. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Customer X-cart Retail 150

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 289

Social Media B2C B2B Customer Data 289

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 256

Small Business Retail Recommendation Consumer Customer Data 256

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 239

B2B eCommerce BigCommerce Omnichannel 239

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 331

Retail Customer Experience Technology Customer Data 331

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

Marketing 277

Marketing Consumer Download Games 277

Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 354

B2C Marketing Customer Data Management 354

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 271

B2C Customer Data Marketing Customer 271

iVend

OCTOBER 10, 2023

Read how our technology gives retailers the gift of growth. We take a look at the RIS predictions and how you can use retail technology to implement actions based on them – positioning yourself to receive the gift of business growth and increased profits this holiday season.

Technology 105

Technology POS Retail Gifts 105

Dynamic Action

APRIL 25, 2024

Summary Expanding into new markets presents significant growth opportunities but requires careful consideration of local preferences and market dynamics. Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

RTP blog

NOVEMBER 11, 2019

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

Technology 150

Technology Retail POS PayPal 150

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 256

Omnichannel Customer Data eCommerce Platforms Technology 256

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 225

Webinar Consumer Marketing Consumer Goods 225

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 302

Retail Customer Experience Customer Retention Technology 302

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

365 Retail

FEBRUARY 21, 2024

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. More than half (52%) of shoppers polled by RTS felt retailers are significantly elevating regular, non-loyalty scheme prices to make more money.

Technology 75

Technology Retail Events Magazine 75

Digital Doughnut

FEBRUARY 21, 2023

Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are geared up for some new entrants to attract customers.

Marketing 111

Marketing Customer Data Technology Customer 111

Retail TouchPoints

DECEMBER 15, 2022

million rewards loyalty members via more than 1 billion marketing messages in 2022. The partnership with Salesforce has allowed Casey’s to tap into marketing channels that now drive 30% of the retailer’s revenue. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul.

Arts 273

Arts Mobile Customer Loyalty Customer Data 273

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 262

Payment Services Retail POS Operations 262

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

GetElastic

DECEMBER 7, 2017

And no ecommerce technology comes closer does that better than checkout-less shopping. Sensor technology and video scans track your movement across the store. The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

And no ecommerce technology comes closer does that better than checkout-less shopping. Sensor technology and video scans track your movement across the store. And the corner grocer (unless it’s a 7-11) won’t have the $ required to set up the technology necessary to facilitate checkout-less shopping so there will be lines there too.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

365 Retail

MARCH 2, 2023

The economic uncertainty is creating a great deal of pressure on high-street firms, which is why the time is right to invest in technology. Why Invest In Technology Now? Just What Can Technology Do For Business? These offer the freedom to shop in a way that suits the customer, especially those on a tighter time budget.

Technology 75

Technology Customer Experience POS Point of Sale 75

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

RTP blog

NOVEMBER 10, 2017

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? It provides a real-time view of the customer experience.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 231

Channel Management Customer Data Technology 231

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195