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Retailers Target Trio of Priorities To Build Connections With Customers, New American Express Research Finds

365 Retail

Amex’s research surveyed 500 senior decision makers across UK retail and hospitality businesses of all sizes, with at least one physical store, exploring their current challenges, investment priorities, and customer attraction strategies.

eCommerce 106
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‘We are in the Business of Emotions, Not Transactions’: Exclusive Q&A with Neiman Marcus Group CTO Bob Kupbens

Retail TouchPoints

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Much of it comes down to fostering deeper relationships with its customers.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

The technology has built up five years of data-optimizing ad performance on the Natori product offering, which allows the Albert solution to analyze, in real time, which creative elements deliver the greatest conversions for each product and user segment. We also get end-to-end accountability in the supply chain.”

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Personalization As The Digital Strategy For Beauty Commerce

RTP blog

If you’ve ever wandered into a beauty retailer’s store or lost yourself in the beauty section of a department store, you know all too well the endless number of alternatives the consumer faces when trying to figure out which beauty products to purchase.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

This is the seventh year of the Index , and while the company noted that top-performers “aggressively” rolled out optimized content, frictionless checkout and other cross-channel capabilities, there was a sizeable gap between industry leaders and their peers. In 2019, retailers adopted only 57% of mobile best practices. Loyalty programs.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

The brand uses a combination of Facebook, Instagram, YouTube, TikTok and even other channels, and adjusts its approach based on its goals and changing consumer behaviors. “In In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. YOY growth this holiday season, whereas department stores will only see a 0.3%