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Crossing the Digital Divide: 6 Best Practices for Department Stores and Digital Marketplace Retailers

Sailthru

When it comes to department stores and marketplace retailers, digital truly is the divide. It’s easy for department stores to get caught up in Shiny Object Syndrome, ignoring the fundamentals in favor of the bells and whistles like smart fitting rooms and augmented reality displays.

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‘We are in the Business of Emotions, Not Transactions’: Exclusive Q&A with Neiman Marcus Group CTO Bob Kupbens

Retail TouchPoints

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman. That [department store] channel has had its issues in terms of growth, but [these retailers] are just as important to us as our dot-com business,” said Natori.

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Personalization As The Digital Strategy For Beauty Commerce

RTP blog

If you’ve ever wandered into a beauty retailer’s store or lost yourself in the beauty section of a department store, you know all too well the endless number of alternatives the consumer faces when trying to figure out which beauty products to purchase.

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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

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Nordstrom Focuses Holiday Efforts on Value-Added Services and Unique Experiences

Retail TouchPoints

Nordstrom’s holiday offerings span channels and stores and include: Stress-Free Services for Holiday Shoppers Nordstrom is appealing to consumers’ need for flexible fulfillment options by spotlighting its BOPIS and shipping options. Cardmembers in select markets will have access to free two-day shipping.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

The brand uses a combination of Facebook, Instagram, YouTube, TikTok and even other channels, and adjusts its approach based on its goals and changing consumer behaviors. “In In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained.

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