How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. First of all, we had this vision that everyone would want to do a video chat, but what we learned was nobody wanted to video, but everyone was very comfortable chatting.
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