Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. The survey of 809 U.S. Lockdown Could Bring Lasting Effects On Brand Loyalty. For example, McKinsey & Company’s latest U.S.

Consumer 279

Consumer Retail Merchant Services Document 279

Retail TouchPoints

JULY 20, 2021

Customer service received renewed attention among retailers last year following the forced shifted to digital communication and service channels. According to the 2021 Retail TouchPoints Customer Loyalty Benchmark Survey , 58% of retailers gained new ecommerce customers as a result of the pandemic.

Customer 299

Customer Customer Loyalty Reference Channel 299

Retail TouchPoints

OCTOBER 27, 2021

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 261

Consumer Supplies Fulfillment Technology 261

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 311

Customer Experience Technology Customer Fulfillment 311

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 237

B2B eCommerce BigCommerce Omnichannel 237

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 271

Social Media Consumer Information Marketing 271

Wiser

JUNE 11, 2019

Brick-and-mortar shopping remains the preferred channel, as 75 percent of respondents do most of their shopping with physical retailers. This is important because strategies to build consumer loyalty can evolve depending on the channel. On a related note, existing customer behavior is also a driving force behind loyalty.

Customer Loyalty 83

Customer Loyalty Customer Retail Shipping Costs 83

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. These are just a few of the channels that marketers can utilize today.

Small Business Retail 230

Small Business Retail Marketing Retail Social Media 230

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. It’s clear that consumers want to feel heard and are looking to get value from brand interactions. Zero-Party vs. First-Party Data.

Customer 206

Customer Retail Information Consumer 206

Retail TouchPoints

NOVEMBER 28, 2022

While the world may have finally emerged from the grips of the COVID-19 pandemic, customers are now grappling with record 40-year inflation highs and supply chain issues that are ushering in a host of new concerns and sentiments. Master the Art of Sensitivity for Weary Customers.

Customer Loyalty 285

Customer Loyalty Shipping Costs Technology Supplies 285

365 Retail

MAY 25, 2021

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. The barriers to brand loyalty. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance.

Customer Loyalty 52

Customer Loyalty Customer Omnichannel Point of Sale 52

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Then, Customer Lifetime Value (CLV), conversion rate optimization, Customer Acquisition Cost (CAC) and new traffic acquisition all ranked higher.

eCommerce 298

eCommerce Shipping Costs Channel Operations 298

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Competitive pricing is a key strategy to build customer loyalty and increase sales. Customer support. Enter artificial intelligence (AI). Competitive pricing.

Customer Loyalty 335

Customer Loyalty Operations Improvements Customer Experience 335

lateshipment

FEBRUARY 3, 2023

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Here are some metrics that speak for themselves.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 61

Customer Retention Customer Customer Loyalty Merchant Services 61

lateshipment

MAY 21, 2021

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Retail TouchPoints

JUNE 8, 2023

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 258

Technology Customer Loyalty Omnichannel Consumer 258

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

lateshipment

FEBRUARY 14, 2020

Because it realizes that a poor delivery experience means a dissatisfied customer less inclined to purchase in the future. The time starting from when the retailer ships a package to when it is in the hands of the customer defines the customer’s post-purchase experience. The Post-Purchase Experience Gap.

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. Wade are putting a microscope on how social networks, retailers and other apps are using health data and other Personal Identifiable Information (PII) to create a customized (and helpful) user experience.

Marketing 277

Marketing Consumer Information Customer Retention 277

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

RTP blog

AUGUST 10, 2018

By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. As brands vie for our business, today’s customer is increasingly informed and demanding. Today’s shoppers not only expect but demand a well-curated, highly customized shopping experience.

Customer 150

Customer Clothing Customer Loyalty Sporting Goods 150

ESW

DECEMBER 1, 2023

In fact, the most recent Global Voices survey from ESW shows that consumers value authenticity and will reward authentic brands. In this post, we’ll look at the survey results, explore what it means for brands to be authentic and provide ways to overcome the challenges of being authentic in a diverse global market.

Merchant Services 78

Merchant Services Customer Loyalty Consumer Social Media 78

Retail TouchPoints

OCTOBER 21, 2020

That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. Of the 1,204 respondents to the survey the largest segment were millennials. One of the key findings of the mobile coupon survey is that digital and mobile coupons are now just about as popular as traditional printed coupons.

Marketing 197

Marketing Mobile Customer Loyalty Channel 197

Kissmetrics

JANUARY 17, 2022

Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. Most marketers use the strategy on multiple channels. Behavioral personalization analyzes customer interactions with your company, such as past purchases or website behavior.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. In this write-up, we will discuss how an eCommerce mobile app can gain your business more customers. Increase In Customer Loyalty. Let’s dive in. Shoppers Love Mobile Apps.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Retail TouchPoints

NOVEMBER 18, 2021

Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Boost BNPL usage by integrating offerings into loyalty and digital wallet programs.

Consumer 257

Consumer Merchant Services Social Media Technology 257

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

SEPTEMBER 11, 2020

All eyes have shifted to e-Commerce as, according to a recent Forrester survey, 42% of consumers do not plan to return to stores after stay-at-home orders are lifted. [1]. E-Commerce has become and will remain the primary selling channel for most retailers. Invaluable Customer Service. Store Fulfillment Is A Lifeline.

eCommerce 198

eCommerce Operations Fulfillment Customer Loyalty 198

Retail TouchPoints

SEPTEMBER 1, 2023

That is driving the customer to come and shop, and now, we’re investing to make sure that when the customer comes to shop with us, either online or in store, that they don’t have to make the tradeoffs.” Now, the company is using the $1 billion to invest in improving: Digital capabilities.

POS 226

POS Merchant Services Supplies Improvements 226