Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Retail TouchPoints

OCTOBER 27, 2021

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 260

Consumer Supplies Fulfillment Technology 260

RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 282

Customer Experience Customer Channel Omnichannel 282

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 219

Webinar Consumer Marketing Consumer Goods 219

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever too. Revolutionary even.

Customer Experience 292

Customer Experience Social Media Customer Live Chat 292

BigCommerce

SEPTEMBER 12, 2017

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. It’s a complex process, and it’s why omni-channel selling is so important. Both BigCommerce and Square exist to make shopping easier and more enjoyable for both sellers and customers, whatever the platform.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

APRIL 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. Ecommerce retailers can use this information, plus sustainable practices and smart messaging, to build loyalty and attract new customers.

Shipping Costs 270

Shipping Costs eCommerce Customer Shipping 270

Retail TouchPoints

JULY 20, 2021

Customer service received renewed attention among retailers last year following the forced shifted to digital communication and service channels. According to the 2021 Retail TouchPoints Customer Loyalty Benchmark Survey , 58% of retailers gained new ecommerce customers as a result of the pandemic.

Customer 298

Customer Customer Loyalty Reference Channel 298

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Sellers Minimize Upside With Poor CX.

eCommerce 151

eCommerce B2B Toys B2C 151

Forrester eCommerce

MARCH 18, 2020

Today’s increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance.

Channel 490

Channel Customer B2B Technology 490

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: .

Customer Loyalty 207

Customer Loyalty Customer Retail Shipping Costs 207

Retail TouchPoints

APRIL 25, 2024

“This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey , as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”

Technology 206

Technology Consumer Channel Marketing 206

Retail TouchPoints

JANUARY 29, 2024

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. While just 45% of 2022 survey respondents outsourced deliveries to courier services, 57% did so in 2023.

Fulfillment 271

Fulfillment Shipping Costs Omnichannel Retail 271

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

BigCommerce

SEPTEMBER 12, 2017

What customers want and what retailers are currently offering still isn’t matched up, even though as a business owner you do your best to meet their needs whenever and wherever you can. Getting smarter about sales channel strategies. For retailers, being there at all of those touch-points is known as omni-channel selling.

Channel 381

Channel Consumer Omnichannel Shipping Costs 381

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . Pivotree views this process as the frictionless commerce customer journey. Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JULY 6, 2023

That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. Loyalty Programs Go Green A green loyalty program builds emotional loyalty and brand advocacy, which builds customer interest, all while helping the Earth at the same time.

Customer Loyalty 227

Customer Loyalty Customer Retail Financial Services 227

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Games 280

Games Social Media Multi-channel Consumer 280

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 296

Social Media Multi-channel Consumer Comparison Shopping 296

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. More than 66% of U.S. million or so homes spent $136.8 billion in 2023.

Payment Services 222

Payment Services Social Media Subscription Channel 222

Retail TouchPoints

APRIL 16, 2024

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 269

Social Media Consumer Information Marketing 269

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 238

Multi-channel Customer Social Media Retail 238

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

RTP blog

SEPTEMBER 25, 2018

The RetailMeNot survey indicates that the top three ways brands measure the success of offers and promotions include: · Increasing sales revenue ( 56% ); · Driving new customer growth ( 55% ); and · Increasing brand awareness and brand perceptions ( 50% ). What do our customers do? In a session at Shop.org.

Channel 150

Channel Multi-channel Marketing Merchant Services 150

Forrester eCommerce

JULY 6, 2020

Digital customer experience has become a top-3 growing priority according to our recent COVID-19 Service Provider Pulse Survey. experiences on their digital channels using assets like video or even 3D renderings, an increasing number have turned to digital asset management (DAM) to better manage the […].

Customer Experience 433

Customer Experience Channel Management Customer 433

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Collect your loyal customer data.

Customer 300

Customer eCommerce B2C Fashion 300

Retail TouchPoints

JANUARY 5, 2023

Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Retail Dive reported on a Morning Consult survey which revealed that 85% of U.S. More Efficient Marketing Channels. Today’s Consumer Mindset.

Shipping Costs 288

Shipping Costs Merchant Services Channel Consumer 288

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 310

Customer Experience Technology Customer Fulfillment 310

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Then, Customer Lifetime Value (CLV), conversion rate optimization, Customer Acquisition Cost (CAC) and new traffic acquisition all ranked higher.

eCommerce 297

eCommerce Shipping Costs Channel Operations 297

BigCommerce

APRIL 6, 2017

They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. customer reviews) affect your conversion rates across the board –– in all industries and on all channels. We already know Google and Amazon heavily merit positive customer reviews.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 232

B2B eCommerce BigCommerce Omnichannel 232

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. It’s clear that consumers want to feel heard and are looking to get value from brand interactions. Zero-Party vs. First-Party Data.

Customer 202

Customer Retail Information Consumer 202