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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. It’s inevitable.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business.

eCommerce 130
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How to Deal With Shipping Delays

lateshipment

Shipping delays are inevitable even with the most efficient carriers. And when they happen, they tend to drive your customers away. The worst part about them is the harsh fact that you do not have control over such events and often feel helpless when they happen. Shipping Delays are More Common Than You Think.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

For 15 years he worked as a business and trade consultant for PwC , helping multinational corporations navigate the intricacies of customs, international trade and the global supply chain. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Customer Distance. Brand Awareness.

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6 Post-Purchase Pain Points & Solutions for E-commerce Customers

lateshipment

If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). Purchase or the decisive stage: Payment errors, sudden costs, product being out of stock, or a lengthy checkout process.

eCommerce 130
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. Additionally, you’ll find them on ESPN+, so you might want to consider how a home improvement ad fits in during major sporting events.