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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

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How To Grow Your Email List

Groove

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. Provide an incentive with a customer loyalty program. Engage on social media. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

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10 Benefits of Content Marketing: Short & Long-Term

Groove

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Grow your social media following. Find where your customers are frequenting online, and be present ? Grow Your Social Media Following.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Social Media.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.