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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 114
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

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How Technology is Supporting the Era of ‘Value’ and ‘Values’

Retail TouchPoints

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” Retail TouchPoints (RTP): How have shifts in consumer behaviors and expectations impacted the way retailers invest in technology? But has it changed their priorities at all?

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Influencer Marketing: Examples and Strategies for 2021

Kissmetrics

Take, for example, Murad and Nataly Osmann. The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Let’s work from an example to make this easier to illustrate. Mobile gaming is a pretty competitive industry. This goal is detailed.

Marketing 270
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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.

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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. This marketing software lets you drive revenue with lead management, mobile marketing, and more. What is Marketing Automation?

Marketing 362