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How to Sell & Ship Perishable Goods Online

Groove

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

But is their marketing as high performance as well as their workout gear? Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. Email Marketing. Wrapping It Up. 1/2 out of 5.

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How Gen Z is Disrupting the Fragrance Sector

ESW

Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex. In 2022, the home fragrance market value was $9.15

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Peloton Expands Relationship with Amazon to 2 New Countries

Retail TouchPoints

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

“There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. It’s inevitable.

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. Burgeoning Livestreaming Program Helps Build Brand Equity.

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