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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. Shipping Requirements. The list of effects from these shipping requirements goes on for quite a while.

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How Gen Z is Disrupting the Fragrance Sector

ESW

Related Reading: What Beauty Brands Should Know About Choosing a Shipping Provider Fragrance as a Mood Accessory One way Gen Z fragrance shoppers depart from previous generations is in how they see scent. Young shoppers consider wellness to be more than skincare and exercise. This means shipping is complex and expensive.

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Peloton Expands Relationship with Amazon to 2 New Countries

Retail TouchPoints

in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. And while Peloton CEO Barry McCarthy says the “ship is turning” after a year of slumping results, leadership departures and layoffs , the company’s latest results don’t offer much hope for an about-face any time soon.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. It again leans into this idea that exercise should be approachable for everyone — not just for top athletes. ??

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

This should encourage brands to think carefully about exploring Amazon as a viable channel to pick up some of that slack, because acquisition costs are already embedded in Amazon. But ultimately, the consumer wants convenience, free shipping through Prime and one-click checkout. It’s inevitable.

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Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail

ESW

Ship-to-store is not exactly a new phenomenon in eCommerce. Walmart chose to build its Pickup Today program instead of expanding free shipping options way back in 2011. Is ship-to-store still relevant as online shopping and digitally native brands become increasingly popular? Ship-to-Store as a Bridge for Big Brands.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. Burgeoning Livestreaming Program Helps Build Brand Equity.

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