Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels.

Sporting Goods 173

Sporting Goods Accessories eCommerce Shipping 173

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

Retail TouchPoints

JULY 7, 2023

“There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. It’s inevitable.

Shipping Costs 255

Shipping Costs Customer Multi-channel Consumer 255

ESW

SEPTEMBER 12, 2023

Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex. In 2022, the home fragrance market value was $9.15

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 81

eCommerce Marketing Retail Channel 81

Retail TouchPoints

FEBRUARY 9, 2024

In fact, it’s now central to how Stitch Fix shows up for customers across channels. The Style Forecast also provides a vehicle to explore more quirky marketing and merchandising themes. But culture’s influence on fashion extends far beyond marketing and branding.

Merchant Services 263

Merchant Services Arts Fashion Consumer 263

Groove

FEBRUARY 26, 2020

Reverse engineer your marketing plan. This data can help you double down on a top-performing lead source and even save you tons of time on the channels that aren't yielding traffic, engagement or conversions. When sitting down with marketing teams, we ask about the feedback they are receiving from their sales teams.

Marketing 322

Marketing Information Recommendation eCommerce 322

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

PERQ

JUNE 21, 2022

We’ll repeat that exercise each quarter, giving you a reliable source for quarterly multifamily marketing benchmarks. Performance of lead nurture outreach across different channels. What do these metrics mean for your multifamily marketing program? Average time spent on website and what increases it.

Marketing 69

Marketing Channel 69

Groove

FEBRUARY 26, 2020

Reverse engineer your marketing plan. This data can help you double down on a top-performing lead source and even save you tons of time on the channels that aren't yielding traffic, engagement or conversions. When sitting down with marketing teams, we ask about the feedback they are receiving from their sales teams.

Marketing 273

Marketing Information Recommendation eCommerce 273

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? Pinterest, like other social channels (looking at you, Twitter), can be very hard to measure.

Social Media 150

Social Media Marketing eCommerce Retail 150

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 200

Retail Beauty and Health Subscription Games 200

Kissmetrics

JANUARY 26, 2021

Or you may know about it, and you’re wondering what it has to do with marketers. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. This means you can hit a message and reply to someone directly on your text channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. Burgeoning Livestreaming Program Helps Build Brand Equity.

Events 252

Events Shipping Costs Outdoor Shopify 252

OrderDynamics

MARCH 14, 2018

Ascend 2018: Happiness = Omni-channel Services. Happiness is like a muscle – and has to be developed and exercised. Now apply these positive thoughts to you omni-channel services in retail…. Episerver Campaign (for Retail Marketers) . Naturally, as a marketer I could not pass up this session. See point one.

Channel 50

Channel Technology eCommerce POS 50

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 316

Social Media Events Document Marketing 316

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. Back in June of last year we featured the brand on an episode of Marketing Unboxed (the show where we order, unbox, and analyze the marketing of top ecommerce brands) and awarded them 4.5 out of 5 highly-coveted praise hands.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Kissmetrics

MARCH 12, 2018

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. As Marci noted, it’s “not just a one-off, box-ticking exercise.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

SEPTEMBER 16, 2022

Authenticity has become a marketing buzzword in its own right, but members of the Z Suite agreed that they want to feel emotionally connected to brands they buy from. They also want to feel represented in marketing materials and even in product design. With Allie, it was a no brainer.” With Allie, it was a no brainer.”

Social Media 327

Social Media Retail Games Consumer 327

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Social Media 319

Social Media B2B Marketing B2C 319

Powerinbox

OCTOBER 4, 2020

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. What is multichannel advertising?

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

Merchant Services 238

Merchant Services Payment Services Payments Banking 238

FastSpring

SEPTEMBER 21, 2018

Thanks to the pervasive presence of the internet, digital marketing has become an increasingly popular tactic in the go-to-market strategy for many SaaS businesses. When done well, digital marketing allows your business to tap into both organic and paid channels to place memorable marketing campaigns in front of your ideal audience.

Marketing 66

Marketing Social Media Information Channel 66

Omnisend

DECEMBER 27, 2021

This bolt-on strategy is a smart way to expand your marketing strategy. By the end of this article, you’ll have a better understanding of what affiliate marketing is and how you can add it to your arsenal of digital marketing techniques. Affiliate marketing is like word-of-mouth referral. Why start my own program?

eCommerce 148

eCommerce Social Media Channel Marketing 148

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Groove

AUGUST 22, 2022

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

ChannelAdvisor

MARCH 3, 2022

Retail TouchPoints just released a special report to help marketers better understand the risks, nuances and must-know details associated with taking business abroad. . If you’ve successfully sold domestically, setting your sights on international markets might be a logical next step. Look to China’s mature, rapidly changing market. .

eCommerce 80

eCommerce Jewelry Demo Download 80

Omnisend

AUGUST 29, 2021

Stores embracing product analysis and harnessing SMS marketing can also weather these storms and ride them out triumphantly. Even smaller sales, like Easter-orientated sales, still take a huge part of a month’s marketing pie. Channel it towards being prepared or being excited and the promotions create themselves.

Outdoor 148

Outdoor Gifts Events Electronics 148

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . Since all marketers go after Google, Bing has lower competition and a market share of 6.79

SEO 363

SEO Social Media Recommendation Information 363

SellBrite

OCTOBER 24, 2017

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. Get the 7-Step Content Marketing Checklist for Ecommerce [DOWNLOAD].

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Retail TouchPoints

SEPTEMBER 13, 2022

“As the global leader in the connected fitness space, we are committed to delivering convenient, engaging and motivating workout experiences to a broad array of consumers who want to be the best version of themselves anytime, anywhere,” said Dara Treseder, SVP, Global Head of Marketing, Communications & Membership at Peloton in a statement.

Subscription 245

Subscription Retail Accessories Apparel 245

GetElastic

AUGUST 13, 2021

This day was a time to shut down from work, unplug from our emails, disconnect from our Slack channels, and completely unwind. Shaneil, Senior Product Marketing Specialist, spent the day with family. Being a global company, often our holidays do not align, so this was a day all employees across geos had the day off.

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Hobbies Management Books Definition 148

Kissmetrics

APRIL 5, 2021

No matter what you’re selling, images are a critical component of your marketing strategy. There are a number of exercise files available for participants to follow along with the lessons and practice the techniques learned. It’s available for $30, and comes with exercise files and a certificate of completion.

Subscription 169

Subscription Seminar Fashion Books 169

RTP blog

AUGUST 5, 2019

market encompasses smart devices that can track the health of an individual using a variety of consumer electronics and technology. According to a 2019 Market Research Future report, the global Smart Wellness market may reach $520 billion by 2023, at an impressive CAGR of 24.46% from 2017 to 2023. The Smart Wellness.

Beauty and Health 150

Beauty and Health Travel Electronics Consumer Electronics 150

Kissmetrics

NOVEMBER 21, 2022

As marketers, this is important to keep in mind because we tend to focus on shiny objects. You know, the channels everyone is talking about. But a lot of the old channels out there like search engines and email are still very effective and people place more value on them. So, what are marketers doing?

Marketing 43

Marketing SEO Social Media Omnichannel 43