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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

By leveraging data-driven insights and fostering a culture of innovation, these brands have been able to swiftly adapt and prioritize retail execution to stay ahead in the industry. Optimize Assortment and Inventory Levels : Gain real-time insights into product performance across various retail channels.

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Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities

Retail TouchPoints

The updates include new features for retailers that use the Instacart Storefront solution to power their ecommerce; updated functionality for its Caper Carts smart shopping carts; and a new app for Shopify that gives CPG brands access to Instacart Ads. Updates include: In-store rewards on Instacart’s Caper Carts.

Shopify 223
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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

Klaviyo flow Examples include: Segment trigger: For example, if a group of people abandons their shopping cart, Klaviyo can enroll them in the abandoned cart flow. The segment flow will encourage them to purchase the items in their cart.

Marketing 370
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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. As a result, we’d like to walk through ways to properly sell across channels with Shopify POS Go.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. To make your automations more impactful, use workflow splits to send different messages based on their shopping cart total, purchase history or what they clicked on in the previous email.

Marketing 315
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Shopify vs Medusa (2023) – Can Open Source Ecommerce Compete with an Industry Giant?

Ecommerce Platforms

Is Medusa a viable option when pitted head-to-head with this well-established industry giant? As a result, you can apply Medusa’s backend capabilities, like its shopping cart, order management features, etc., You can sell via multiple channels, including in-person POS, Facebook, Instagram, and Google. Let’s find out.

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