The Death of Retargeting and the Advent of In-Session Marketing
Retail TouchPoints
JUNE 3, 2021
Retargeting consumers via ads has been at the front lines of retail marketing for a while now. In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. Given the high and growing costs of customer acquisition, retailers have to look beyond outbound marketing.
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