article thumbnail

Getting Started with Behavioral Email Marketing

Kissmetrics

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275
article thumbnail

Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

RTP blog

In a white paper , NCR shared data that confirmed that while 94% of 18-to-34-year-olds use self-checkout, 87% of 55-to-64-year-olds and 73% of shoppers 65 and older also use self-checkout. However, mobile self-checkout — using your smartphone to scan and even pay for your items — offers even more advantages for consumers and retailers.

Mobile 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. Given the high and growing costs of customer acquisition, retailers have to look beyond outbound marketing.

Marketing 174
article thumbnail

How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

article thumbnail

2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 242
article thumbnail

How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion types also differ, as your desired action may be to book a demo, download a white paper, or fill out a form.

B2B 174
article thumbnail

January 2022 SEO News Recap

ROI Revolution

Google Launches Shops Section in Mobile Search Results. To continue expanding the usefulness of search results for both users and merchants, Google has launched the Shops section of SERPs for mobile devices (US-English only). This feature may not be available for every relevant mobile search yet. Yoast SEO Blog.

SEO 78