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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon.

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Read on to get access to all the critical data you need to plan your marketing game this holiday season. eCommerce 2021 Holiday Calendar for Marketing Campaigns. Halloween - Sunday, 31st October.

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Maximizing Profits on Amazon: Understanding and Boosting Net Profit Margins

Algopix

Understanding Net Profit Margin Net Profit Margin Defined Net profit margin, a linchpin in financial analysis, encapsulates the percentage of revenue retained as profit after meticulously accounting for all expenses. Product Pricing Strategy Balancing act: Competitive pricing vs. profitability.

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4 Back-of-the-Office Opportunities to Lift Recommerce’s Profitability

Retail TouchPoints

While that’s attractive marketing fodder for retail CMOs who want to appeal to environmentally minded consumers, CFOs will appreciate the potential profitability of selling an article of clothing not just once but twice or more in the circular economy. Opportunity #1: Cost-efficient inventory management.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Finding Partners to Tackle Fulfillment Complexities These developments are part of a larger trend of outsourcing fulfillment’s last mile, traditionally the most expensive leg of the product’s journey, to partners that specialize in mastering its complexities. The percentage using third-party companies also rose, from 29% to 38%.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.