Forrester eCommerce

AUGUST 20, 2020

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Online marketplaces have been around in one form or another for decades.

Channel 537

Channel Subscription Consumer Customer Experience 537

Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. Integrating social marketing efforts with social selling will help to convert followers into customers. Connect Social Marketing to Social Selling.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments. The businesses that stay agile and data-driven are set to benefit the most. In the U.S.,

Customer Retention 226

Customer Retention Payment Services Gifts Marketing 226

Retail TouchPoints

OCTOBER 4, 2023

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. Provide a Brilliant User Experience Speed is key when capitalizing on short-term buying trends.

Omnichannel 249

Omnichannel Merchant Services BigCommerce Payment Services 249

Digital Doughnut

JANUARY 19, 2023

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. In the list below, we discuss our 7 Digital Marketing Trends for 2023!

Marketing 124

Marketing Channel Customer Social Media 124

Retail TouchPoints

NOVEMBER 6, 2023

“By focusing on eco-friendly materials and production processes, we not only contribute to a better planet but also cater to a growing market of environmentally conscious consumers.” For this period, we will specifically focus on [categories like] Winter, Winter Formal, Holiday and Party.”

Fashion 217

Fashion Omnichannel Operations Consumer 217

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 242

Food and Beverages Workshop Games Consumer 242

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2

Marketing 134

Marketing Social Media Recommendation Channel 134

Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. The attention economy will demand that brands bring their best creative selves to the table and traditional methods of marketing and selling will see a rapid decline in effectiveness.

Consumer 301

Consumer Retail Jewelry Arts 301

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If Retail TouchPoints (RTP): What can retailers do to deal with the challenge of slower online sales?

Channel 217

Channel Merchant Services Payment Services Recommendation 217

Forrester eCommerce

AUGUST 10, 2022

Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.

Marketing 195

Marketing Channel B2C Customer 195

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

Retail 237

Retail POS Apparel Department Stores 237

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech? Then your MarTech tool can do the rest.

Marketing 278

Marketing Leisure Reference Consumer 278

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. The key is to avoid early mass media investment.

Marketing 302

Marketing Omnichannel Channel Social Media 302

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 92

Channel Subscription Marketing Presentation 92

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 303

Marketing Technology Social Media Recommendation 303

GetElastic

AUGUST 18, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

MAY 11, 2020

As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 291

Channel Marketing Consumer B2C 291

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 114

Channel eCommerce Multi-channel Information 114

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

NOVEMBER 10, 2021

Specifically, I’m talking about the videos that are trending on YouTube right now. Why Should You Use Trending Topics for Content Ideas? Trending topics make fantastic content ideas. First and foremost, you know that your audience is going to be interested in the topic if it’s trending on YouTube. It’s called YouTube.

Article 293

Article Blog Channel Other 293

Sailthru

JANUARY 19, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. GET THE REPORT When it comes to driving sales, email is comfortably the most effective channel for brands to connect with consumers.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. The initial crucial step involves examining current trends and formulating adaptive strategies. Here are the top innovative retail trends to watch in 2024.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

FEBRUARY 1, 2021

Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? These are four with staying power: 1.

Customer Experience 272

Customer Experience Customer Omnichannel Social Media 272

ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174

Marketing Social Media Mobile Consumer 174

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. .: billion in 2027.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends.

Marketing 363

Marketing PPC SEO Magazine 363

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. In this post, we’ll discuss nine headless commerce trends that you need to know to stay ahead of the competition and take commerce to the next level.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

OCTOBER 9, 2023

These four emerging trends elevate the urgency for supply chain execs to move distributed order management (DOM) to the top of their lists. #1: Each channel has a distinct experience for the user and value to the business. Critically, thriving in modern markets can’t be done in the absence of advanced order management software.

Supplies 281

Supplies Fulfillment Retail Omnichannel 281

Groove

JANUARY 28, 2019

To help, we've outlined three mobile eCommerce trends to watch, as well as included considerations for a successful mobile strategy. Mobile eCommerce Trends. Anticipate Omni-Channel Shoppers. Connect Social Marketing with Social Selling. Reach your customers whenever and wherever they are ready to connect.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. Big Data Can Help Refine Your Mobile Marketing.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Algopix

OCTOBER 27, 2023

As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry. eCommerce businesses should consider investing in AR applications and product visualization tools to keep up with this trend.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118