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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees).

Channel 120
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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Games 293
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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. The “last click” is a final stop in a very long multi-touch journey. So holidays are a huge deal for retail.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams. Here are the top five metrics tracking Slack apps available today.

Marketing 287
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Best Help Desk Software for Small Business

Ecommerce Platforms

Not only does it help you to keep track of your interactions with customers, but helpdesk technology can also make your teams more productive and efficient too. HubSpot’s state-of-the-art technology comes with a free CRM built-in, so you can track evolving relationships with customers, and personalize interactions with your clients.

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CHANNEL CONFLICT: BATTLE ROYALE OR TEMPEST IN A TEAPOT? IT ALL DEPENDS.

PFS

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Paths to purchase are increasingly multi-directional. Direct and indirect channels can co-exist peacefully. Many manufacturers struggle with channel conflict.

Channel 56
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.