Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. The technology is too powerful not to.

Recommendation 268

Recommendation Customer Hobbies Technology 268

Optimizely

SEPTEMBER 11, 2018

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand.

Customer 250

Customer B2C Social Media Improvements 250

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 212

Webinar Consumer Marketing Consumer Goods 212

Retail TouchPoints

JUNE 11, 2020

Half of customers shopped digital channels for products they’ve never bought online before, with consumers buying groceries, household products and toys , while B2B customers purchased supplies , health and safety equipment , and IT hardware. Forrester conducted three online surveys for the report. Sellers Minimize Upside With Poor CX.

eCommerce 150

eCommerce B2B Toys B2C 150

Forrester eCommerce

MARCH 18, 2020

Today’s increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance.

Channel 490

Channel Customer B2B Technology 490

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Games 271

Games Social Media Multi-channel Consumer 271

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6

Channel 127

Channel Subscription Consumer Marketing 127

Retail TouchPoints

JANUARY 11, 2024

2023 was a period of experimentation for retailers, and many thoroughly assessed where this new technology could have the biggest impact. Retailers must move quickly to deploy transformative technologies or risk putting relevancy and their brand experience at risk. Now is not the time to be in analysis paralysis.

Retail 233

Retail eCommerce Technology Social Media 233

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 223

B2B eCommerce BigCommerce Omnichannel 223

365 Retail

JUNE 13, 2023

Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, announces the launch of its new UK channel partner recruitment drive to enable more SMEs to unlock global export opportunities. Alibaba.com is home to hundreds of thousands of sellers who serve more than 40 million active global buyers.

Channel 72

Channel eCommerce B2B Events 72

iVend

OCTOBER 16, 2022

iVend Smart Retail Technology iVend’s retail technology helps to engage smart shoppers. They use multiple retail channels interchangeably without so much as a pause for breath, and they are not backward in coming forward when it comes to demanding what they want from a brand and its values.

Technology 79

Technology Retail Mobile Channel 79

Retail TouchPoints

DECEMBER 13, 2023

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Technology is going to be central [to the store experience] — it has to be.

Sporting Goods 272

Sporting Goods Technology Omnichannel Operations 272

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? And why has this technology suddenly re-ignited? GE leverages branded content by using its own sound technology in part of a sci-fi series known as The Message , where cryptographers attempt to decipher an alien message. Social media?

Channel 226

Channel Marketing Download Social Media 226

RetailMinded

JANUARY 4, 2022

With changes in digital marketing, technological trends have emerged and have proven to be beneficial in helping retailers thrive. . So, you might need the help of a reliable technological innovation that streamlines your workload and eases your marketing processes. . Retail marketing isn’t easy. Customer Service Robots .

Technology 98

Technology Retail Social Media Reference 98

Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

Omnichannel 248

Omnichannel Fulfillment Customer Retention Channel 248

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 260

Social Media Channel Technology Travel 260

Retail TouchPoints

JULY 20, 2021

Customer service received renewed attention among retailers last year following the forced shifted to digital communication and service channels. According to the 2021 Retail TouchPoints Customer Loyalty Benchmark Survey , 58% of retailers gained new ecommerce customers as a result of the pandemic.

Customer 298

Customer Customer Loyalty Reference Channel 298

Retail TouchPoints

SEPTEMBER 13, 2023

advertising channels in 2022, according to a study by IAB. There’s no denying the power and appeal of retail media , but RMN ad buyers also indicated a number of growing pains as this nascent channel develops, with lack of measurement standards topping the list. “In Retail media was one of the fastest-growing U.S.

Retail 271

Retail Definition Channel Marketing 271

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams. Here are the top five metrics tracking Slack apps available today.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JUNE 8, 2023

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 244

Technology Customer Loyalty Omnichannel Consumer 244

Retail TouchPoints

FEBRUARY 24, 2023

Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. The same survey shows almost half of consumers have started or increased purchases from a company because they trust it, and 33% have paid a premium for trust. Pre-pandemic, that number was 70%.

Consumer 228

Consumer Social Media Recommendation Apparel 228

Retail TouchPoints

DECEMBER 20, 2023

The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels. Additionally, we will see retailers and their RMNs offer distinct opportunities for in-store activation via mobile and in-store technology like digital screens.

Retail 232

Retail Supplies Merchant Services Social Media 232

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Growth is a fait accompli in the long term: The survey also explored how respondents envisioned retail media networks’ usage changing in the next five years.

Other 62

Other Channel Marketing Retail 62

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. That’s a problem. Only 33% say those experiences are relevant and connected.

Customer Experience 274

Customer Experience Customer Channel Omnichannel 274

365 Retail

MAY 2, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Channel 52

Channel Retail Download eCommerce 52

Retail TouchPoints

NOVEMBER 28, 2022

Today’s customers view their preferred communication channel as a top factor in creating a lasting connection with a brand, heightening the need for contextual, sensitive language across each digital touch point. Maintaining this level of personalization may seem daunting, but generative AI technology can help greatly.

Customer Loyalty 272

Customer Loyalty Shipping Costs Technology Supplies 272

Retail TouchPoints

JANUARY 8, 2024

In fact, according to the 2023 National Retail Security Survey conducted by NRF, Appriss Retail and the Loss Prevention Research Council, 68.8% Just last year, in the National Retail Security Survey, retailers reported $112.1 Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels.

Recommendation 216

Recommendation Omnichannel Shipping Costs eCommerce 216

Retail TouchPoints

MAY 12, 2021

To gather insights as part of the Post Occupancy Evaluation process, T&C and the Building Performance team at Cushing Terrell developed and distributed a survey to T&C’s customer base across their six store locations. Communication was increased across all channels. What We Learned. Suggestions for the store itself.

Social Media 215

Social Media Improvements Information Outdoor 215

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. To truly understand the impact of all these forces on consumers and the brands that market to them, Qonsent surveyed 1,000 U.S. But a separate survey from Motive.co adults and 125 marketers.

Marketing 274

Marketing Consumer Information Customer Retention 274

Retail TouchPoints

SEPTEMBER 5, 2023

According to a PwC survey , employees who partake in VR training train 4X faster than those who train in a classroom, and are 275% more confident to apply skills learned after training. The question is: how can retailers best leverage the technology to land the strongest sales performance outcomes? The key to success? Let’s explore.

Consumer Electronics 211

Consumer Electronics Retail Electronics Customer Experience 211

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 257

Omnichannel Marketing Social Media Channel 257

Retail TouchPoints

JULY 14, 2021

To fully understand current practices, challenges and opportunities, CI&T conducted qualitative interviews and quantitative surveys with 115 executives at big-box retailers and CPG suppliers. Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel.

Shipping Costs 264

Shipping Costs Omnichannel Channel Recommendation 264

Retail TouchPoints

MARCH 21, 2022

With Verizon’s recent expansion of our 5G Ultra Wideband network , which now covers more than 100 million people, it’s easier than ever for small and mid-sized business retailers to access 5G and maximize their technology adoption in the same way that large enterprises do. 5G can Drive Consumer Engagement. 5G can Drive Consumer Engagement.

Payment Services 253

Payment Services Small Business Retail Retail Customer Experience 253

Retail TouchPoints

OCTOBER 31, 2023

Consumers’ ongoing shift to digital channels, and the unpredictability of their purchasing behaviors, is driving retailers to be conservative with their holiday hiring. Assess technology gaps and make better use of what you have.

Omnichannel 264

Omnichannel Consumer Management Technology 264

Retail TouchPoints

NOVEMBER 14, 2022

AI technologies can analyze patterns of customer conversations and identify trends in their requests so agents can quickly respond to their needs without having to repeat basic information. AI technology can help streamline internal processes and boost employee productivity by automating routine tasks and eliminating human errors.

Customer Loyalty 322

Customer Loyalty Operations Improvements Customer Experience 322