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13 Key Digital Marketing Channels for 2024

Digital Doughnut

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy.

Channel 98
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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Access Part Two of this article here. Maintaining Mobile Momentum.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 278
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2020 Paid Search Trends & Insights

ROI Revolution

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. As one of the key 2020 marketing trends, mobile already drives 65% of paid search clicks on Google!

Marketing 174
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. Gift guides can be used across a variety of channels, including email, organic, and paid search. Holiday ecommerce tips from ROI digital experts.

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends [June 2021]

ROI Revolution

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. June 29 update.