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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. The popularity of cross-border eCommerce is on the rise.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. The popularity of cross-border eCommerce is on the rise.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer.

Retail 312
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

of total company revenue so far this year. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. Marketing budgets are 9.5% There are many explanations.