Optimizely

AUGUST 6, 2020

Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch. Quizzes are a quick and cost-effective way to gain additional information about your shoppers. Learn more here !)

Customer Data 195

Customer Data Customer Events Shopify 195

Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 200

Customer Data Customer Omnichannel Electronics 200

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform.

Social Media 294

Social Media B2C B2B Customer Data 294

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 261

Small Business Retail Recommendation Consumer Customer Data 261

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 300

Recommendation Consumer Information Customer 300

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 266

Payment Services Retail POS Operations 266

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger’s vision is to leverage insights and experience to inform the future of shopping,” said Andrew Wingrove, EVP and Chief Commercial Officer at Tanger in a statement.

Customer 295

Customer Customer Experience Customer Data Improvements 295

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Consumer 230

Consumer Customer Data Marketing Information 230

GetElastic

SEPTEMBER 30, 2021

Almost every online activity generates data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people. That information has value on the dark web, making cybercrime a big business. Image Credit: Forbes.

Consumer 144

Consumer Information Fulfillment Social Media 144

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? What to Look Out For.

Retail 259

Retail Customer Data Information Consumer 259

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 246

Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Gone are the days of blind purchases.

Social Media 274

Social Media Consumer Information Marketing 274

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

APRIL 1, 2024

Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Retail 307

Retail Customer Experience Customer Retention Technology 307

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024.

Improvements 247

Improvements Retail Mobile Customer Experience 247

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% Apps are a great way to consolidate all brand information in one place for shoppers.

Small Business Retail 236

Small Business Retail Marketing Retail Social Media 236

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 239

Small Business Retail Retail eCommerce Social Media 239

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 241

Improvements Management Information Download 241

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Customer Profiles. See all customer and subscriber information within Klaviyo’s eCommerce CRM.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

JUNE 22, 2020

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to face challenges in meeting CCPA compliance. According to the recent PwC Consumer Intelligence Series survey of more than 5,000 consumers, 83% want more control over their data.

eCommerce 189

eCommerce Retail Technology Customer Data 189

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. So how can the two coexist?

Customer 214

Customer Retail Information Consumer 214

Retail TouchPoints

AUGUST 12, 2022

These are synced with the software provider’s AI-powered VeriScan Online Enterprise technology to accurately and quickly authenticate government-issued documents while also gathering important consumer data. Additionally, VeriScan software’s data harvesting collects, separates and classifies customer information.

Document 229

Document Customer Data Technology Operations 229

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% The return to office (RTO) mandate is already strong in Europe and Asia and continues to grow in the U.S., in the first quarter to a mere 1.6%

Customer 277

Customer Retail Recommendation Fashion 277

Retail TouchPoints

AUGUST 30, 2023

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival.

Shipping Costs 238

Shipping Costs Improvements Live Chat Retail 238

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 143

Consumer Payment Services Fulfillment Multi-channel 143

Kissmetrics

MAY 10, 2021

The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. The only problem?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

AUGUST 24, 2022

These deficiencies can make the experience even more drawn out and cumbersome than waiting in line, leading the customer to ask if it’s even worth it in the first place. While the types of data that are relevant will vary significantly by brand, the information that companies can gather from online sales is empirical rather than anecdotal.

Payment Services 282

Payment Services eCommerce Shipping Costs Shipping 282

Retail TouchPoints

MAY 3, 2023

This translates into using purchase history and customer base membership information to drive marketing campaigns. As we all know, in marketing, the main goal is to know the customer. “By Companies need to reimagine how they manage customer data marts, as these can no longer be manually maintained and managed.

POS 252

POS Customer Experience Customer Technology 252

Algopix

NOVEMBER 12, 2023

With the rapid evolution of technology and changing consumer behaviors, businesses are constantly seeking innovative strategies to gain a competitive edge. It revolves around providing timely information to both the business and its customers, enabling swift and informed decision-making.

Information 93

Information Customer Experience Technology eCommerce 93

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Consumers in every age bracket are in fraudsters’ sights. The youngest group of consumers is Generation Z. Millennials.

Merchant Services 286

Merchant Services Customer Payment Services Social Media 286

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 334

Retail Customer Experience Technology Customer Data 334

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI).

Customer Loyalty 342

Customer Loyalty Operations Improvements Customer Experience 342

Retail TouchPoints

JANUARY 13, 2023

The company also plans to roll out an exclusive selection of new merchandise from its Design Collective, which features collaborations with top designers for limited-edition collections informed by Rent the Runway’s proprietary customer data and insights, that will only be available through Amazon Fashion and RentTheRunway.com.

Fashion 272

Fashion Subscription Apparel Clothing 272