Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

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Customer Retail Recommendation Fashion 275

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. Skin Rocks took a similar approach.

Improvements 236

Improvements Retail Mobile Customer Experience 236

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Gone are the days of blind purchases.

Social Media 269

Social Media Consumer Information Marketing 269

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Profiles.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

UpSellIt

MARCH 13, 2024

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

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Marketing Gifts Recommendation Clothing 128

365 Retail

MAY 10, 2024

Accurate information: Collecting data directly from your customers ensures fundamental accuracy because it comes right from the source. For this reason, targeting based on first-party data will outperform third-party segments. Here, first-party data wins hands down.

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White Paper Retail Information Customer Data 104

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% Apps are a great way to consolidate all brand information in one place for shoppers.

Small Business Retail 227

Small Business Retail Marketing Retail Social Media 227

Retail TouchPoints

FEBRUARY 15, 2023

AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 277

Merchant Services Supplies Retail Customer Data 277

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. past purchases.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

AUGUST 2, 2021

consumers plan to regularly shop online for products they used to buy in stores — something that’s likely to become the norm for many Americans. This November and December, we can expect that these technologies will assist in conversion and basket size due to self-learning algorithms offering suggestions or recommendations.

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Retail Technology Recommendation Information 317

RTP blog

JANUARY 17, 2018

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. The advent of mobile and e-Commerce have fostered high expectations and retailers need to evolve to deliver on their brand promise.

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Mobile Retail eCommerce Shipping Costs 300

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. User Segmentation 5.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

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Retail Customer Experience Technology Customer Data 327

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. So how can the two coexist?

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Customer Retail Information Consumer 203

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

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Multi-channel POS Customer Data Mobile 228

Retail TouchPoints

JULY 10, 2023

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Here are the four areas most likely to bear fruit quickly for retailers: 1.

Merchant Services 275

Merchant Services Shipping Costs Retail Social Media 275

Optimizely

FEBRUARY 5, 2021

You can go for shock value, humor, sappiness, or taking a political stance (not recommended). If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. And I can’t think of a more efficient way to campaign directly to consumers than the Super Bowl.

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Marketing Games Events Consumer 370

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

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Customer Loyalty Customer Retail Shipping Costs 208

Retail TouchPoints

NOVEMBER 22, 2022

rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. While shoppers might be strapped for cash given a 9.1%

Payment Services 223

Payment Services Live Chat Payments Retail 223

365 Retail

APRIL 3, 2024

However, for many consumer brands, the divide between expectations and reality looms large. Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. In the retail landscape, the fervour surrounding generative AI has reached a crescendo.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

Retail TouchPoints

MAY 3, 2023

This translates into using purchase history and customer base membership information to drive marketing campaigns. As we all know, in marketing, the main goal is to know the customer. “By Companies need to reimagine how they manage customer data marts, as these can no longer be manually maintained and managed.

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POS Customer Experience Customer Technology 241

365 Retail

MARCH 10, 2024

This information will empower retailers to suggest things that fit their customers’ personal style. Such insights can even help businesses create tailored product recommendations, personalise advertisements, and customise shopping journeys.

eCommerce 103

eCommerce Payment Services Payments eCommerce Marketing 103

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

SEPTEMBER 28, 2021

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. said Kibel.

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Consumer Customer Experience eCommerce Technology 266

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. email recommending the specific candles they purchased.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? Merge tags can also help businesses target customers in certain locations such as their city or state to help create a sense of community among consumers.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

FEBRUARY 18, 2021

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place. consumer health concerns still loom, according to survey data from Shopkick. 4 Keys to Success.

Retail 291

Retail Beauty and Health Books Omnichannel 291

Algopix

OCTOBER 27, 2023

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

eCommerce 119

eCommerce Payment Services Cryptocurrencies Shipping Costs 119

Optimizely

JULY 11, 2019

Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. Empower your customer service team with data. Prioritize service requests.

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Customer Shipping Costs Recommendation Customer Experience 150

Algopix

MARCH 30, 2022

But the products customers buy on eCommerce websites also have attributes that define them — attributes that affect consumer decisions about which products they purchase. Product attributes are important because they give buyers extensive information about your product. Enhance Your Recommendations.

eCommerce 78

eCommerce Recommendation Information Channel 78

lateshipment

NOVEMBER 26, 2023

Increase in retention, brand reputation, and consumer spending: A positive post-purchase experience can make customers feel happy, valued, and appreciated. Such customers don’t just keep shopping with you but will recommend your brand to others and are also willing to pay more. Comparing DHL, FedEx, and UPS 3.2:

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. AI is reshaping the business world as today’s future-ready retailers and consumer goods manufacturers leverage technology to streamline operations and connect more closely with consumers.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Retail TouchPoints

OCTOBER 14, 2021

billion people worldwide now buying goods and services online in 2021, retail sectors will continue to be increasingly prominent for cybercriminals looking to steal money, goods and large amounts of personal identifiable information. Consumers generally know that doing business in an electronic world comes with a certain amount of risk.

Retail 182

Retail BigCommerce Information Customer Data 182

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. Can AI Ease Privacy and Data Usage Concerns? It’s used for one purpose.

Retail 254

Retail Technology Customer Experience Consumer 254

RetailMinded

MARCH 16, 2024

Think of it as having a crystal ball that actually works for predicting product trends and customer preferences. With staff constantly fielding questions and needing quick access to product information, an efficient search system is crucial. Streamlining Knowledge With AI Enterprise Search Knowledge is power, especially in retail.

Retail 98

Retail Point of Sale Operations Technology 98

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

eCommerce Training Academy

MARCH 22, 2017

Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. Customers abandon carts for many reasons. Browse abandonment messages are a great way to use the customer information you collect.

Information 48

Information Channel Customer Recommendation 48