365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 63

Customer Data Customer Multi-channel Events 63

Retail TouchPoints

AUGUST 30, 2023

Building a relationship beyond just transactions will prevent customers from purchasing based solely on discounts, which can ultimately hurt a retailer’s bottom line. Companies with loyal customers understand their customers’ needs and deliver personalized experiences. Tip 6: Allow customers to shop where they are.

Shipping Costs 220

Shipping Costs Improvements Live Chat Retail 220

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% The return to office (RTO) mandate is already strong in Europe and Asia and continues to grow in the U.S., in the first quarter to a mere 1.6%

Customer 272

Customer Retail Recommendation Fashion 272

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. The “Cold Start Problem” asks how personalized experiences can be offered to consumers who are anonymous or first-time users. Personalization with Privacy.

eCommerce 239

eCommerce Consumer Merchant Services Recommendation 239

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 276

Social Media B2C B2B Customer Data 276

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 261

Customer Data Customer White Paper Technology 261

Dynamic Action

APRIL 25, 2024

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. 1] Still, this projected growth, paired with a burgeoning middle class with disposable income and growing consumer demand for Western clothing, makes India an attractive market to many brands.

Marketing 62

Marketing Retail Apparel Technology 62

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 244

Small Business Retail Recommendation Consumer Customer Data 244

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. Retail is already changing.

eCommerce 216

eCommerce Shipping Costs Retail Recommendation 216

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 250

Payment Services Retail POS Operations 250

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. Far from it.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

JANUARY 16, 2024

Li was a panelist at the NRF 2024 session, Digital Strategies to Decode Gen Z. Customer Engagement at McDonald’s , also noted the seeming contradictions that define Gen Z. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed. Another panelist, Caleb Pearson, VP of U.S.

Customer Data 261

Customer Data Customer Experience Fashion Customer 261

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

NOVEMBER 10, 2020

Left with little choice, consumers have largely resigned themselves to waiting additional days or even weeks for their orders, but what they’ve become less willing to tolerate is a lack of information about order status. Customers also expect retailers to communicate about the return process.

Retail 285

Retail Shipping Costs Fulfillment Shipping 285

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 261

Webinar Consumer Payments Marketing 261

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. AI-powered personalized recommendations.

Mobile 319

Mobile Customer Data Recommendation Fashion 319

Digital Doughnut

MAY 25, 2022

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy. For starters, why now?

Fashion 52

Fashion Marketing Consumer eCommerce Marketing 52

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 242

Retail Shipping Costs eCommerce Consumer 242

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. It is also critical to formulating an effective business and marketing strategy.

Customer Data 88

Customer Data Improvements Customer Social Media 88

FastSpring

OCTOBER 27, 2020

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products.

Consumer 138

Consumer eCommerce Marketing Customer Data eCommerce 138

Retail TouchPoints

JANUARY 30, 2024

Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses. Each of these pillars presents unique opportunities to leverage the potential of Gen AI in a way that not only drives business innovation but also ensures positive human interaction, particularly in customer service roles.

Retail 321

Retail Customer Experience Technology Customer Data 321

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

JANUARY 30, 2019

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Consumer 281

Consumer Arts Customer Data Customer Experience 281

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 264

Social Media Consumer Information Marketing 264

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive […].

B2C 343

B2C Customer Experience Technology Marketing 343

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 283

Marketing Customer Loyalty Omnichannel eCommerce 283

Wiser

APRIL 11, 2024

Incorporating the latest feedback from Wiser customers, we delve deeper into the nuanced strategies retailers and Direct-to-Consumer (D2C) brands are employing to align with current shopper trends, adding a layer of sophistication to the strategic pivot toward crafting loyalty programs centered around personalization and trust.

Retail 78

Retail Toys Consumer Presentation 78

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 318

Customer Customer Data Other Marketing 318

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the center of increasing international eCommerce is the consumer.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

365 Retail

JANUARY 4, 2024

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. These strategies aren’t just buzzwords; they’re practical, actionable approaches that can make a real difference in your retail operations.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52