Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 264

Customer Data Customer White Paper Technology 264

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot Tools. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. Marketing Tools. The Evolution of Inbound Marketing. Service Hub.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Optimizely

MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius.

B2C 323

B2C Management Social Media Magazine 323

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 267

Small Business Retail Recommendation Consumer Customer Data 267

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 303

Recommendation Consumer Information Customer 303

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 300

Customer Customer Experience Customer Data Improvements 300

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 300

Social Media B2C B2B Customer Data 300

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024.

Improvements 256

Improvements Retail Mobile Customer Experience 256

Retail TouchPoints

JANUARY 16, 2024

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

Customer Data 283

Customer Data Customer Experience Fashion Customer 283

Retail TouchPoints

APRIL 1, 2024

Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

Retail 312

Retail Customer Experience Customer Retention Technology 312

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. Mobile search optimization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Dynamic Action

JUNE 16, 2023

Teams can no longer rely on historical data alone. Analytics tools can process high amounts of data that deliver clear direction and decisions backed up by both internal and external sources, so there is less risk of error. Analytics tools have the power to provide actionable insights. Take a retail business.

Retail 62

Retail Social Media eCommerce Platforms Information 62

Optimizely

JUNE 24, 2020

With virtually no exceptions, we see successful clients prioritize customer understanding by identifying consumers, segmenting into lifecycle stages and offering appropriate brand touchpoints. Identifying change: Where 99% of customer lifecycle tracking falls short.

Customer 195

Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 337

Retail Customer Experience Technology Customer Data 337

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 246

Retail Shipping Costs eCommerce Consumer 246

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. With the right mindset and armed with the right tools, however, brands can avoid becoming overwhelmed by the challenges — and instead take advantage of the eCommerce opportunity ahead of them.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 242

Small Business Retail Retail eCommerce Social Media 242

Retail TouchPoints

FEBRUARY 15, 2023

AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 287

Merchant Services Supplies Retail Customer Data 287

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 244

Improvements Management Information Download 244

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 146

Consumer Payment Services Fulfillment Multi-channel 146

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. Want more tips and tools to make 2022 a banner year? And who’s talking to consumers mulling those purchases?

Marketing 278

Marketing Consumer Download Games 278

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Food and Beverages 278

Food and Beverages BigCommerce Home Furnishings PayPal 278

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 240

Small Business Retail Marketing Retail Social Media 240

365 Retail

MARCH 10, 2024

Future of online shopping: 3 main trends The personalised shopping experience, the integration of artificial intelligence (AI) tools, and innovative payment solutions are shaping how we buy online. This information will empower retailers to suggest things that fit their customers’ personal style.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. With the right mindset and armed with the right tools, however, brands can avoid becoming overwhelmed by the challenges — and instead take advantage of the eCommerce opportunity ahead of them.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

NOVEMBER 14, 2022

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI).

Customer Loyalty 349

Customer Loyalty Operations Improvements Customer Experience 349

365 Retail

APRIL 3, 2024

However, for many consumer brands, the divide between expectations and reality looms large. Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. In the retail landscape, the fervour surrounding generative AI has reached a crescendo.

Customer 73

Customer Outdoor Customer Data Customer Experience 73

Retail TouchPoints

JULY 14, 2023

Artificial intelligence (AI) is reshaping the way brands connect with their customers. Although the impact of ChatGPT and other generative AI tools and plug-ins is yet to be established, these capabilities are being considered a driving force behind how many businesses will gain a competitive advantage.

eCommerce 230

eCommerce Order Fulfillment Fulfillment Multi-channel 230

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. Can AI Ease Privacy and Data Usage Concerns? It’s used for one purpose.

Retail 269

Retail Technology Customer Experience Consumer 269

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 227

Customer Loyalty Customer Retail Shipping Costs 227

Retail TouchPoints

SEPTEMBER 14, 2022

The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. One could argue that few, if any industries have been impacted more by the pandemic, and now by inflation, more than retail.

Retail 294

Retail Social Media Presentation Customer Loyalty 294

Retail TouchPoints

AUGUST 2, 2021

consumers plan to regularly shop online for products they used to buy in stores — something that’s likely to become the norm for many Americans. With your average consumer now comfortable with QR codes, this convenient tech will now be the norm for a touch-free way of paying as well as a quick way to access additional product information.

Retail 317

Retail Technology Recommendation Information 317

Retail TouchPoints

MARCH 15, 2024

Achieving granularity requires collecting data on a very large scale. Companies might be able to gather basic ecommerce data with in-house scraping tools, but rarely on such a scale and in real time. For many small- to mid-level businesses, looking for opportunities to outsource public data collection is the only resort.

Telecommunications 257

Telecommunications eCommerce Platforms Games eCommerce 257