Remove Consumer Remove Customer Loyalty Remove Fashion Remove Omnichannel
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 243
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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. How can contextual commerce improve loyalty? Invest in omnichannel commerce and payments.

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Iconic US Fashion Brand

ESW

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. One of the brand’s key requirements was an omnichannel solution that would leverage SKUs held in-store, in addition to their warehouses.

Fashion 60
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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Here are 5 great fashion loyalty program examples!

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

Customer 267
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What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

The subcategories of retail companies that we engaged with — aftermarket auto parts retailers and dollar stores — tend to have their business model centered around a brick-and-mortar store presence, in contrast to omnichannel retailers such as big box stores or apparel manufacturers. Discretionary Goods Demand Higher Environmental Scrutiny.

Retail 353
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online.