Kissmetrics

MARCH 30, 2018

And these figures do tell us a lot about major changes in consumer behavior that will continue to evolve in 2018. So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores? And that’s not the only thing stopping consumers from buying online.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

GetElastic

MARCH 26, 2019

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future.

eCommerce Marketing 158

eCommerce Marketing eCommerce Marketing Article 158

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

BigCommerce

JUNE 5, 2018

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Traditional retailers are quickly going direct-to-consumer. But Amazon is a commodity market. Monolithic.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 305

Consumer Social Media Technology eCommerce 305

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. How has consumer behavior changed? What has been the impact on eCommerce? .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 But that doesn’t mean ecommerce has plateaued. trillion today to $5.4 trillion in 2026.”.

Consumer 306

Consumer eCommerce Marketing Retail 306

GetElastic

FEBRUARY 6, 2019

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

eCommerce Marketing 275

eCommerce Marketing eCommerce Customer Experience Management 275

Ecommerce Guru

JUNE 14, 2022

The ecommerce industry is frequently evolving to keep up with the changes in consumers’ preferences and demands. By taking the help of new and advanced technologies, all ecommerce businesses have a much easier time adapting their digital marketing statistics to these changes.

eCommerce Marketing 52

eCommerce Marketing eCommerce Marketing Fulfillment 52

GetElastic

AUGUST 16, 2019

Email Marketing. Don’t underestimate the power of email marketing just because social media covers a huge space. Email marketing is and will always be a crucial part of the sales campaign. Again, this is where email marketing, notifications or text messages help you approach users with a discount price on their favorite items.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Optimizely

NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. With the right ecommerce marketing strategy, you can actually increase the need to buy as a customer interacts with your brand.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246

Consumer Magazine Social Media Clothing 246

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. In fact, live video is so popular, it drives 30% of conversions, which is 10X more than traditional ecommerce.

Consumer 264

Consumer Social Media Retail Live Chat 264

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing. Let’s dive in! Understand your audience.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Omnisend

FEBRUARY 19, 2020

Why has direct to consumer (DTC) marketing become so popular? It is no wonder why Read more The post Direct to Consumer Marketing: Build a Better Brand appeared first on Ecommerce Marketing Automation | Omnisend. The answer is simple: it’s a better experience for the end customer.

Consumer 88

Consumer Marketing eCommerce Marketing Customer Experience 88

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. Blog Gabrielle Policella 3.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Digital Doughnut

MAY 25, 2022

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy. For starters, why now?

Fashion 52

Fashion Marketing Consumer eCommerce Marketing 52

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

DECEMBER 29, 2020

Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. Don't be afraid to use your eCommerce blog as a sounding board for soon-to-be released items. Share Your Experiences.

Blog 322

Blog eCommerce Marketing Demo 322

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

ROI Revolution

AUGUST 5, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability. Consider creating a gift guide to make this hectic time of year easier on your consumer.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. These prospects, leads and customers aren’t individual consumers, though. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services.

B2B 195

B2B Marketing Merchant Services Webinar 195

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. We hear you!

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Klaviyo

JANUARY 24, 2018

In all likelihood, you probably don’t have to make drastic changes unless you run all custom software: from the one that runs your site, to email marketing, to popups and A/B testing. Currently, there are similar rules in existence, but the new regulations are a lot tougher and give consumers a lot more control.

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130

FastSpring

OCTOBER 27, 2020

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products.

Consumer 147

Consumer eCommerce Marketing Customer Data eCommerce 147

Retail TouchPoints

APRIL 21, 2023

The demand for robotics and automation across retail logistics is pushed further by the ever-growing global fashion and ecommerce market value. Retail employees on the backend are faced with more labor-intensive work as consumers are showing a greater preference for online shopping.

Marketing 278

Marketing Fashion Order Fulfillment Shipping Costs 278

Kissmetrics

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Offer rotating sales, and experiment with different discounts to identify the deals that consumers want.

eCommerce 219

eCommerce Marketing Social Media Events 219

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Salsify

AUGUST 16, 2021

We need to stay on the front foot of this and really understand … how can we make sure our partners and customers around the world have the right content, assets, and data to engage consumers? … Stephen Thompson, Global Senior Director of Ecommerce and Marketing, The Coca-Cola Company.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Improvements 78