Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself.

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age


Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

Defining ‘Direct To Consumer’

Retail TouchPoints

DTC refers to the process of selling directly to the consumer. D2C – Digital Underdogs DNVBs are digitally native D2C that are trying to exploit inefficiencies in the supply chain in specific product categories (fast fashion, eyewear, mattresses, shaving, etc.), direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

The times they are a-changing, and it’s extremely important for companies to evolve and cater to a broader audience and a new generation of consumers. All of this has me thinking: Is the future or fashion — or even retail in general — genderless?

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

10 fashion brands & UX tips you can learn from them


eCommerce companies and direct-to-consumer (DTC) brands have made waves across the retail industry. Improving the user experience on their eCommerce website is a key priority for small fashion business owners.

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

Consuming Hypermedia APIs vs The Other Guys


For readers who have only consumed REST level 3 APIs, it is worth noting that a lot of ecommerce vendors still have not adopted hypermedia APIs into practice and are working on legacy Level 1/2 API layers. API consumption has come a long way in the last few years.

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How Fashion Retailers Can Capitalize on Visual Search Demand


Imagine that you’re looking to put together a fashionable new outfit. When it comes to the fashion industry, image-based search is arguably a better fit than text because a picture is worth a thousand words.

Barneys and MedMen hope ‘high’ fashion will be a big hit

Steve Dennis

Two retailers are seeking to really put the high into high fashion. As more states legalize marijuana, and societal attitudes shift, the notion of cannabis as a mainstream consumer product seems more real every day.

TechStyle Fashion Group and General Assembly Win EIS Awards


TechStyle Fashion Group and General Assembly are drastically different companies that use email marketing in different ways. Using Sailthru’s Lifecycle Optimizer , the global education company evolved its email program, which previously involved time-consuming, manual workflows.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers


On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion

ROI Revolution

of consumers said they go online grocery shopping at least once per month including pick-up and delivery. of consumers say they go online grocery shopping at least once per week, which was unchanged from 2017. Millennials and Gen Z Looking for More From Fashion Brands.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

Omni-channel OMS – A Requirement for Consumer Satisfaction


Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers.

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth


As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. The Direct-to-Consumer Channel: Challenges & Opportunities. Going direct-to-consumer after 40 years of wholesale is tough.

Marie Kondo and Consumer Minimalism: Are Changing Attitudes Changing eCommerce?


Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. By using Kondo’s approach, you become more thoughtful about your possessions, care for them more and end up consuming less.

Sailthru and TechStyle Fashion Group Win Digiday Technology Awards


To even hope to catch consumers’ attention, every brand needs a great email marketing platform, which Digiday defines as… well, Sailthru. Nothing illustrates this better than our work with TechStyle Fashion Group, the winner of Digiday’s “Best Digital Retail Technology” award.

How to Position Your Lifestyle and eCommerce Fashion Brand


Positioning is only for the brands that are consumer centric. If you are in the lifestyle and fashion eCommerce segment, you are in a crowded place with a lot of players competing for your ideal consumer’s attention. How to Position Your Lifestyle and eCommerce Fashion Brand.

Refinery29, TechStyle Fashion Group and General Assembly Included Among EIS Awards Finalists


Refinery29, TechStyle Fashion Group, General Assembly. TechStyle Fashion Group: Loyalty or Membership Programs; Retail; Transactional/Ecommerce. The post Refinery29, TechStyle Fashion Group and General Assembly Included Among EIS Awards Finalists appeared first on Sailthru

How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)


When it comes to delivery, consumers prefer transparency into the delivery process more so than selecting the actual carrier. Only half of consumers found the possibility to select the delivery company to be important. Understanding How Consumers Buy in Emerging Markets.

9 Awesome Examples of Fashion & Accessory Websites


The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation


In Los Angeles, we were recently joined by Eric Pescatore, Director of Strategy & Analytics at TechStyle Fashion Group, and Eric Wu, Head of Product & Growth at BloomNation. They’d predict consumers’ actions based on their onsite behavior, which really lent itself to audience segmentation and testing. Pescatore, an avid tester who tested 30,000 in ads alone last year, notes that fashion is the opposite.

Retail Trend: Artificial Intelligence in Fashion


Artificial intelligence (AI) presents retailers with the opportunity to pack a powerful one-two punch: 1) identifying trends rapidly, and 2) acting on those insights quickly based on a highly localized and personalized understanding of consumer preferences.

How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce


There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers.

4 Secrets of E-Commerce Sellers That Consumers Should Know About


Dear Consumer: We get it. If you’ve seen a search result like this when looking for products recently, you’ve experienced this program in action: Introduced in early 2018, Google Shopping Actions connects consumers and sellers through search. Hungry for discounts on luxury fashion? It wasn’t long until the niche e-commerce marketplace became the company’s biggest source of revenue, in turn leading to even more product options and promotions for consumers.

Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers


Consumers also prefer receiving promotional content via email. Email is a catalyst to get consumers there, which is why email must exist within a holistically designed customer experience. When it comes to digital marketing channels, none is more reliable than email.

In Today's Digital World, Consumers Are Rewriting the Rules


On the one hand, it will be difficult for Amazon to tap into consumers' desire for individuality and uniqueness. Brands will need to find creative ways to keep margins up and connect with consumers like custom-made clothing. But today's consumers don't think this way.

Ecommerce Trends 2019: 7 New Retail Consumer Habits for a New Year


Last year saw new tech clashing with old methodologies, with business trends wavering from old-fashioned to ultra-modern. We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019.

9 Fashion & Accessory Brands with Awesome Weebly Websites


The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

Who Exactly is Your Ideal Ecommerce Customer?


For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Biggest incentive to purchase : On-trend fashion.

Who’s the preppiest of them all? Ralph Lauren’s marketplace performance analyzed


Amazon is without a doubt the one-stop-shop for consumers’ online shopping needs. With the e-commerce giant now pushing into the fashion industry, we wanted a clearer picture of the apparel market.

WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution

Dynamic Action

The ongoing growth of Amazon — especially in the fashion space — is also driving companies to make these investments. The post WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution appeared first on DynamicAction.

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Quad Assortment and Pricing Data Illuminates Fashion Trends


One noteworthy observation is the early adoption of the trend by large department stores, including Macy’s, Nordstrom, Kohl’s, and Target, while fast fashion retailers such as Forever 21 and Revolve Clothing arrive relatively later to the game. From necklaces to dresses and sweaters, choker-styled accessories and tops have made a statement in the fashion industry. The post Quad Assortment and Pricing Data Illuminates Fashion Trends appeared first on Quad Analytix.

Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat

Steve Dennis

Crew’s fashion missteps, Michael Kors’ distribution overexpansion, or Coach’s — and many others’ — over reliance on the outlet channel). The challenge is to continue evolving to address changing consumer demands, the emerging importance of younger shoppers and the convergence of digital and physical channels. Fashion Luxury Retail Coach Michael Kors Neiman Marcus Nordstrom Toys R Us WayfairRecently a roughly $8.4

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