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New Marketplace for High-End Digital (and Some Physical) Fashions Debuts

Retail TouchPoints

A new luxury digital fashion platform, SYKY , has launched in conjunction with London Fashion Week. one-of-a-kind) and AR-enabled luxury fashion. .” one-of-a-kind) and AR-enabled luxury fashion. At launch, SYKY offers an array of fashion items, beginning with the designs of the 2023 SYKY Collective.

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Rakuten Offers Members Early Access to New York Fashion Week Designs

Retail TouchPoints

Rakuten has returned to New York Fashion Week and is offering its members exclusive items for pre-sale from the runway shows of designers Prabal Gurung , Sergio Hudson , Patricia Bonaldi ( PatBO ) and Rachel Scott ( Diotima ). The items will be revealed in the designers’ respective shows during NYFW, which kicks off Feb.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

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3 Ways Fashion Brands can be More Sustainable Today

Retail TouchPoints

The fashion industry has been questioned a lot about its environmental impact. As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. Designing products that are sustainable and compliant.

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Fashion Marketplaces Otrium and Zalando Leverage Resale to Connect with Eco-Conscious Consumers

Retail TouchPoints

A number of new developments in the online resale sector highlight this growing opportunity for retailers to connect with environmentally conscious fashion consumers. European resale marketplace Otrium , focused on giving end-of-season collections from luxury designers a new life, has expanded from the EU to the U.S.;

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Avatar Fashions Inspire New F21 Collection

Retail TouchPoints

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible,” said Justin Hochberg, CEO of VBG in a statement.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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