Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

The times they are a-changing, and it’s extremely important for companies to evolve and cater to a broader audience and a new generation of consumers. All of this has me thinking: Is the future or fashion — or even retail in general — genderless?

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

How to Position Your Lifestyle and eCommerce Fashion Brand

Lemonstand

Positioning is only for the brands that are consumer centric. If you are in the lifestyle and fashion eCommerce segment, you are in a crowded place with a lot of players competing for your ideal consumer’s attention. How to Position Your Lifestyle and eCommerce Fashion Brand.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. The Direct-to-Consumer Channel: Challenges & Opportunities. Going direct-to-consumer after 40 years of wholesale is tough.

9 Awesome Examples of Fashion & Accessory Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

Retail Trend: Artificial Intelligence in Fashion

Cegid

Artificial intelligence (AI) presents retailers with the opportunity to pack a powerful one-two punch: 1) identifying trends rapidly, and 2) acting on those insights quickly based on a highly localized and personalized understanding of consumer preferences.

Ecommerce Trends 2019: 7 New Retail Consumer Habits for a New Year

ecomdash

Last year saw new tech clashing with old methodologies, with business trends wavering from old-fashioned to ultra-modern. We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019.

How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce

Scalefast

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Biggest incentive to purchase : On-trend fashion.

How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)

BigCommerce

When it comes to delivery, consumers prefer transparency into the delivery process more so than selecting the actual carrier. Only half of consumers found the possibility to select the delivery company to be important. Understanding How Consumers Buy in Emerging Markets.

9 Fashion & Accessory Brands with Awesome Weebly Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

4 Secrets of E-Commerce Sellers That Consumers Should Know About

ChannelAdvisor

Dear Consumer: We get it. If you’ve seen a search result like this when looking for products recently, you’ve experienced this program in action: Introduced in early 2018, Google Shopping Actions connects consumers and sellers through search. Hungry for discounts on luxury fashion? It wasn’t long until the niche e-commerce marketplace became the company’s biggest source of revenue, in turn leading to even more product options and promotions for consumers.

Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

One noteworthy observation is the early adoption of the trend by large department stores, including Macy’s, Nordstrom, Kohl’s, and Target, while fast fashion retailers such as Forever 21 and Revolve Clothing arrive relatively later to the game. From necklaces to dresses and sweaters, choker-styled accessories and tops have made a statement in the fashion industry. The post Quad Assortment and Pricing Data Illuminates Fashion Trends appeared first on Quad Analytix.

15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl. Critical Issues Internet Retailing Retail Supply Chain

WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution

Dynamic Action

The ongoing growth of Amazon — especially in the fashion space — is also driving companies to make these investments. The post WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution appeared first on DynamicAction.

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Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat

Steve Dennis

Crew’s fashion missteps, Michael Kors’ distribution overexpansion, or Coach’s — and many others’ — over reliance on the outlet channel). The challenge is to continue evolving to address changing consumer demands, the emerging importance of younger shoppers and the convergence of digital and physical channels. Fashion Luxury Retail Coach Michael Kors Neiman Marcus Nordstrom Toys R Us WayfairRecently a roughly $8.4

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Mobile is not the smartphone itself, but a cloud of connected things that enable consumers’ mobile interactions,” said Naparstek. “It’s

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Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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A tough agenda faces Neiman Marcus’ new CEO

Steve Dennis

In addition to the myriad online competitors, many of Neiman’s key vendors wisely continue to invest in direct-to-consumer growth strategies as they recognize the advantages of forging a direct relationship with consumers, the strategic brand control that operating their own stores and website affords and the opportunity for greater margins. Affluent consumer behavior is also evolving markedly. Fashion Luxury Retail Neiman Marcus Nordstrom Saks Fifth Avenue

Clothing and Convenience: Why Consumers Increasingly Look to Amazon for Apparel

Sailthru

billion in revenue, selling seemingly every product under the sun: consumer packaged goods (CPG) and baby products, books, an afro wig for your dog. It turns out, consumers shop for clothes on Amazon for the same reasons they buy everything else there.

B+S Logistik achieves rapid Ecommerce Growth using Descartes pixi* Warehouse Management Solution

Retail Technology Review

Descartes Systems Group announced that B+S Logistik, the German logistics service provider, has expanded its contract logistics business with new business-to-consumer (B2C) ecommerce operations using the Descartes pixi* warehouse management solution (WMS) to support order fulfilment in fashion, food distribution and other segments.

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How retailers are ‘making it work’ with lessons from Project Runway

Bamboo Rose

The rise of fast fashion stores like Forever 21 and H&M is thrusting the retail industry into a new era. Consumers are demanding products faster and cheaper than ever before, and retailers are revamping their backends to keep up. Retail News fashion retail New Retail Economy Project Runway retailTraditional brick and mortar brands such as JCPenney, Lord & Taylor, Aldo and Belk are turning […].

WEBINAR: The Rise of the B2C Marketer

Zaius

Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. The role of B2C marketers is shifting rapidly.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Walmart has been on something of an acquisition spree, recently acquiring trendy online fashion brands ModCloth and Bonobos – the retailer’s third and fourth ecommerce acquisitions in less than a year. On the home front, more than half of the consumers surveyed by Opinion Research Corp.

Top Online Retailers Winning a Competitive Market

Zaius

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

7 Hot Takes On The Death Of Traditional Physical Retail

Demac Media

Retailers need to adapt to this change by making it easy for consumers to buy between stores to stay competitive! Business Insider points out that soda-giants like Coca-Cola are being greatly impacted too by the huge change in consumer behaviour.

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