As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Defining ‘Direct To Consumer’

Retail TouchPoints

DTC refers to the process of selling directly to the consumer. D2C – Digital Underdogs DNVBs are digitally native D2C that are trying to exploit inefficiencies in the supply chain in specific product categories (fast fashion, eyewear, mattresses, shaving, etc.), direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Barneys and MedMen hope ‘high’ fashion will be a big hit

Steve Dennis

Two retailers are seeking to really put the high into high fashion. As more states legalize marijuana, and societal attitudes shift, the notion of cannabis as a mainstream consumer product seems more real every day.

10 fashion brands & UX tips you can learn from them

TradeGecko

eCommerce companies and direct-to-consumer (DTC) brands have made waves across the retail industry. Improving the user experience on their eCommerce website is a key priority for small fashion business owners.

Consuming Hypermedia APIs vs The Other Guys

GetElastic

For readers who have only consumed REST level 3 APIs, it is worth noting that a lot of ecommerce vendors still have not adopted hypermedia APIs into practice and are working on legacy Level 1/2 API layers. API consumption has come a long way in the last few years.

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Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

Marie Kondo and Consumer Minimalism: Are Changing Attitudes Changing eCommerce?

Scalefast

Unless you’ve been living under a bridge, you’ve probably come across the terms “KonMari” and “consumer minimalism” more than once. By using Kondo’s approach, you become more thoughtful about your possessions, care for them more and end up consuming less.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers.

How to Position Your Lifestyle and eCommerce Fashion Brand

Lemonstand

Positioning is only for the brands that are consumer centric. If you are in the lifestyle and fashion eCommerce segment, you are in a crowded place with a lot of players competing for your ideal consumer’s attention. How to Position Your Lifestyle and eCommerce Fashion Brand.

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. The Direct-to-Consumer Channel: Challenges & Opportunities. Going direct-to-consumer after 40 years of wholesale is tough.

What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation

Sailthru

In Los Angeles, we were recently joined by Eric Pescatore, Director of Strategy & Analytics at TechStyle Fashion Group, and Eric Wu, Head of Product & Growth at BloomNation. They’d predict consumers’ actions based on their onsite behavior, which really lent itself to audience segmentation and testing. Pescatore, an avid tester who tested 30,000 in ads alone last year, notes that fashion is the opposite.

9 Awesome Examples of Fashion & Accessory Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

Retail Trend: Artificial Intelligence in Fashion

Cegid

Artificial intelligence (AI) presents retailers with the opportunity to pack a powerful one-two punch: 1) identifying trends rapidly, and 2) acting on those insights quickly based on a highly localized and personalized understanding of consumer preferences.

How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)

BigCommerce

When it comes to delivery, consumers prefer transparency into the delivery process more so than selecting the actual carrier. Only half of consumers found the possibility to select the delivery company to be important. Understanding How Consumers Buy in Emerging Markets.

Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

Consumers also prefer receiving promotional content via email. Email is a catalyst to get consumers there, which is why email must exist within a holistically designed customer experience. When it comes to digital marketing channels, none is more reliable than email.

4 Secrets of E-Commerce Sellers That Consumers Should Know About

ChannelAdvisor

Dear Consumer: We get it. If you’ve seen a search result like this when looking for products recently, you’ve experienced this program in action: Introduced in early 2018, Google Shopping Actions connects consumers and sellers through search. Hungry for discounts on luxury fashion? It wasn’t long until the niche e-commerce marketplace became the company’s biggest source of revenue, in turn leading to even more product options and promotions for consumers.

How Established Brands Can Reap the Rewards of Direct-to-Consumer eCommerce

Scalefast

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers.

9 Fashion & Accessory Brands with Awesome Weebly Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

Ecommerce Trends 2019: 7 New Retail Consumer Habits for a New Year

ecomdash

Last year saw new tech clashing with old methodologies, with business trends wavering from old-fashioned to ultra-modern. We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Biggest incentive to purchase : On-trend fashion.

Who’s the preppiest of them all? Ralph Lauren’s marketplace performance analyzed

Jumpshot

Amazon is without a doubt the one-stop-shop for consumers’ online shopping needs. With the e-commerce giant now pushing into the fashion industry, we wanted a clearer picture of the apparel market.

Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

One noteworthy observation is the early adoption of the trend by large department stores, including Macy’s, Nordstrom, Kohl’s, and Target, while fast fashion retailers such as Forever 21 and Revolve Clothing arrive relatively later to the game. From necklaces to dresses and sweaters, choker-styled accessories and tops have made a statement in the fashion industry. The post Quad Assortment and Pricing Data Illuminates Fashion Trends appeared first on Quad Analytix.

WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution

Dynamic Action

The ongoing growth of Amazon — especially in the fashion space — is also driving companies to make these investments. The post WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution appeared first on DynamicAction.

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Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat

Steve Dennis

Crew’s fashion missteps, Michael Kors’ distribution overexpansion, or Coach’s — and many others’ — over reliance on the outlet channel). The challenge is to continue evolving to address changing consumer demands, the emerging importance of younger shoppers and the convergence of digital and physical channels. Fashion Luxury Retail Coach Michael Kors Neiman Marcus Nordstrom Toys R Us WayfairRecently a roughly $8.4

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Mobile is not the smartphone itself, but a cloud of connected things that enable consumers’ mobile interactions,” said Naparstek. “It’s

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A tough agenda faces Neiman Marcus’ new CEO

Steve Dennis

In addition to the myriad online competitors, many of Neiman’s key vendors wisely continue to invest in direct-to-consumer growth strategies as they recognize the advantages of forging a direct relationship with consumers, the strategic brand control that operating their own stores and website affords and the opportunity for greater margins. Affluent consumer behavior is also evolving markedly. Fashion Luxury Retail Neiman Marcus Nordstrom Saks Fifth Avenue

15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl. Critical Issues Internet Retailing Retail Supply Chain

Did Walmart buy Jet to steal market share from Amazon?

Jumpshot

We at Jumpshot don’t tend to take things at face value, so we turned to our 100-million consumer panel to analyze actual traffic and online shopping on Jet.com. This just might have been an old fashioned market share takeover play by Walmart, an aggressive move by an old school retail giant.

How to credit online marketing to off-site sales

Jumpshot

Consumer packaged goods companies (CPG), such as toothpaste or coffee brands, who sell their products on e-commerce marketplaces like Amazon, or general merchandise sites like Walmart.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

Whether you have an app or a mobile site, it’s often harder for consumers to compare prices, find the right products, or input credit card information on a smartphone. Best Practices Consumer Behavior Customer-Centricity customer centric engagement mobile

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Clothing and Convenience: Why Consumers Increasingly Look to Amazon for Apparel

Sailthru

billion in revenue, selling seemingly every product under the sun: consumer packaged goods (CPG) and baby products, books, an afro wig for your dog. It turns out, consumers shop for clothes on Amazon for the same reasons they buy everything else there.