GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Mobile commerce is on the rise. Consumers are looking for convenience in their ecommerce experience - fast and free shipping. Company to consumer messaging.

B2B 147

B2B eCommerce B2C Payment Services 147

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 268

Games Social Media Multi-channel Consumer 268

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

Retail TouchPoints

DECEMBER 15, 2022

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

Retail 312

Retail Multi-channel Technology Article 312

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 268

Retail Social Media Multi-channel Channel 268

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 245

Customer Multi-channel Channel Customer Experience 245

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

Multi-channel 281

Multi-channel Games Retail Social Media 281

Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

Payment Services 237

Payment Services Shopping Carts Omnichannel Multi-channel 237

Kissmetrics

APRIL 20, 2021

However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. consumers have leveraged BOPUS to make purchases. consumers have leveraged BOPUS to make purchases.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). Example of a Venmo business profile. Denise Leonhard, VP and GM, Venmo.

Payments 305

Payments Merchant Services Payment Services PayPal 305

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 78

B2B Mobile eCommerce Shipping Costs 78

Algopix

SEPTEMBER 12, 2023

However, as many sellers on Amazon are facing the issue of manually having to add their product listings to the catalog only one at a time, it can surely be a time-consuming and tedious process without the right tools at hand. Sellbrite works with well known online marketplaces and shopping carts, including Amazon, eBay, Walmart, and Shopify.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

GetElastic

AUGUST 24, 2016

For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Really big.

Consumer 113

Consumer Multi-channel Channel Point of Sale 113

Kibo

NOVEMBER 21, 2019

With more and more shoppers researching products on their phones while perusing the aisles, merchants can take full advantage of these multi-channel opportunities by encouraging phone research and providing product information that customers care about. Highlight access to online product info.

Mobile 63

Mobile Merchant Services Multi-channel Information 63

SellBrite

MAY 13, 2019

Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. With mobile sales estimated to reach $3.56 With all that in mind (dizzy yet?), there’s room for hope.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

GetElastic

SEPTEMBER 3, 2019

5G adoption is slowly, but steadily rising ; and it is expected to comprise 15% of all mobile connections in the world (except IoT) by 2025. To drive business growth in saturated consumer markets, service providers will need to leverage 5G to offer new services and monetize every interaction with subscribers. Mass market. Enterprises.

Multi-channel 128

Multi-channel Games B2B Mobile 128

RTP blog

APRIL 22, 2019

By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. While click and collect and delivery have become mainstream in many global markets, like the UK for example, the U.S. Two major U.S.

Multi-channel 150

Multi-channel Retail Toys Department Stores 150

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. At the end of the day, consumers can take that next step of their journey when and how they want.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. At the end of the day, consumers can take that next step of their journey when and how they want.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

SEPTEMBER 6, 2022

One example Bayer-Thomas provided was the rollout of autonomous robots in distribution centers — an Innovation & Technology investment that will support the Network by making it easier to get items where they need to be, and will improve Capabilities & Processes by easing warehouse associates’ workload.

Supplies 250

Supplies Shipping Costs Travel Multi-channel 250

Kissmetrics

FEBRUARY 26, 2021

In a nutshell, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period. An excellent example of this is Black Friday Sales. Every year, Black Friday sales seem to hit a new record, with consumers spending more and more. Optimize Your Google Ads for Mobile.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates. “But

eCommerce 255

eCommerce Travel Social Media Consumer 255

Kissmetrics

FEBRUARY 24, 2018

By 2021, video traffic will account for 82% of all consumer Internet traffic. Poo-Pourri is a great example of this. Take the landing page for Prezi , for example: The introductory video plays on the landing page, below the CTA button. The average mobile-viewing session on YouTube lasts more than 40 minutes.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Steve Dennis

JULY 6, 2021

Unfortunately, much like the years-long fascination with the “retail apocalypse” and just about all things omni-channel, there is some truthiness in all this, but not much that provides tangible strategic guidance. Consumers traveled there to see stuff, pay for it, and take it home with them. The hybrid shopping journey.

eCommerce 148

eCommerce Retail Shipping Costs Multi-channel 148

RTP blog

AUGUST 23, 2019

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. of total retail spend within the next four years.

Merchant Services 150

Merchant Services Marketing Retail Shipping Costs 150

Kibo

APRIL 26, 2022

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Not missing a beat, consumers began returning to physical stores in 2021 as pandemic restrictions lifted and vaccines became widely available. Build engaging shopping experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

ROI Revolution

OCTOBER 7, 2022

Ensuring consistency throughout any messaging that you test across multi-touch campaigns and various channels is important for a seamless customer experience – and helps to cut out unnecessary confusion that can detract from your presence in-market. Mobile still holds strong. 2022 Holiday Ecommerce Trends. The bottom line?

eCommerce 78

eCommerce Payments Payment Services Mobile 78

GetElastic

JULY 8, 2022

Seventy percent of consumers like personalization, as long as brands are using data they’ve shared directly.”. With this curated content, the shopper is reminded of their cart items, and either may be offered a special discount code as an incentive to purchase, or as with the example may feature personal recommendations based on their cart.

eCommerce 78

eCommerce B2B Beauty and Health Multi-channel 78

Omnisend

NOVEMBER 17, 2020

If you’re running a WooCommerce store, you most likely already know the importance of staying in touch with your customers and that your audience uses various online channels. Omnisend allows you to handle all your marketing from one centralized location, enabling you to utilize various comms channels. Collecting Mobile Numbers.

WooCommerce 88

WooCommerce Marketing Multi-channel Merchant Services 88