Retail TouchPoints

JANUARY 5, 2024

Consumers’ loyalty program preferences and expectations are e v olving , and while financial benefits are still seen as valuable, consumers also are increasingly seeking services and experiences that reflect their journey and growing relationship with a brand.

Consumer 254

Consumer Mobile Payments Payment Services Travel 254

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 248

Mobile Mobile eCommerce eCommerce Shipping Costs 248

Retail TouchPoints

JUNE 16, 2022

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. Creates a Better Environment for Connected Devices.

Mobile 298

Mobile Vend Customer Experience Technology 298

Kissmetrics

JUNE 3, 2021

Take, for example, Murad and Nataly Osmann. Let’s work from an example to make this easier to illustrate. Mobile gaming is a pretty competitive industry. Example Goal for Company A’s Influencer Marketing Campaign: There are a plethora of formats to outline your goals. This goal is detailed.

Marketing 270

Marketing Games Download Social Media 270

FastSpring

FEBRUARY 26, 2024

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. For example: The settlement between U.S. On mobile, players aren’t granted that choice — they’re locked into using app stores if they want to download and play their favorite games. States and Google.

Consumer 124

Consumer Games Payments Payment Services 124

Kissmetrics

FEBRUARY 11, 2021

Modern consumers are increasingly looking for novel experiences , and pop-up shops, both physical and virtual, fit the bill. Physical pop-up shops can take the form of a traditional store-front, a pop-in (where a brand creates a store within an existing store), or even going mobile by renting a truck. billion brand. billion brand.

eCommerce 288

eCommerce Toys Social Media Fashion 288

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

Consumer 316

Consumer Marketing Mobile Customer Experience 316

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. So about four years ago we started with a blog about where to see the wildest animals — diving with orcas in Norway or tracking gorillas in Uganda, for example.

Consumer 221

Consumer Social Media Article Apparel 221

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 355

Consumer Retail Travel Omnichannel 355

RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Take, for example, product promoters who travel across retail sites performing in-store promotions.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 118

Merchant Services Games Payments Payment Services 118

Retail TouchPoints

JULY 3, 2023

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. Many of us have become experts at navigating an ecommerce site in seconds, and some of us may even pay for groceries via mobile apps on our smartphones. For example, say you try on a white button-down in-store. You love the shirt, but want it in red.

Consumer 243

Consumer Omnichannel Retail Technology 243

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. For example, we recently appointed a Chief Product Officer. One example is the 330 Wishmas sales event this week.

Shipping Costs 330

Shipping Costs Consumer Supplies Shipping 330

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 280

Retail Mobile Consumer Operations 280

Kissmetrics

JUNE 7, 2021

15 E-Commerce Father’s Day Sales Examples Your Business Should Try. We’ve broken down these Father’s Day sales examples into four separate categories so you can choose a strategy that works for your brand. Each element can make or break your Father’s Day sales event, so take the time to study each example closely.

eCommerce 219

eCommerce Marketing Social Media Events 219

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Consumer 305

Consumer Social Media Retail Multi-channel 305

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.

Retail 305

Retail Customer Loyalty Games Reference 305

Kissmetrics

JULY 12, 2021

Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Or even automate those tasks altogether?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 263

Consumer Social Media Multichannel Fashion 263

Retail TouchPoints

AUGUST 30, 2022

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.

Consumer Electronics 292

Consumer Electronics Electronics eCommerce Consumer 292

Omnisend

AUGUST 25, 2023

They think it clutters the recipient’s mobile devices in a crowded space. In fact, 66% of consumers prefer promotional SMS to emails. They are valuable touchpoints that bridge the gap between brands and consumers. Also, it may offer exclusive deals directly to recipients’ mobile phones. Let’s dive right in.

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78

Omnisend

DECEMBER 3, 2021

Different customers prefer to shop in different ways, and in-store pickup is an increasingly popular and convenient option for many consumers. In fact, nearly half of millennial and Gen Z consumers care about in-store pickup. Mobile usage. Facebook advertising examples. Holiday giveaway (Field to Feather Designs).

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR

Consumer 258

Consumer Merchant Services Social Media Technology 258

Kissmetrics

MARCH 29, 2021

BarkBox also does a great job of pointing consumers to other profiles they might like. The Sill also uses a hashtag to let consumers browse user-generated content for added social proof and uses an emoji to break up the copy. Don’t forget to prioritize your layout for mobile devices , either. Look at BarkBox, as an example.

eCommerce 338

eCommerce Toys Clothing Social Media 338

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Mobile 248

Mobile Retail Social Media Payment Services 248

Groove

FEBRUARY 17, 2024

Here are some creative email examples and techniques to consider: Humor: Use humor and witty subject lines to set your brand apart and encourage shoppers to open and engage with your email. Use urgency to activate a consumer’s fear of missing out (FOMO) and encourage them to retrieve their cart.

Shopify 352

Shopify Gifts Mobile Shopping Carts 352

iVend

MARCH 20, 2024

Mobile POS is one of the fastest growing retail trends – with store associates being armed with devices that run the same cloud-based POS software as the fixed checkouts, enabling payment, inventory management and loyalty anywhere in the store. Mobile POS System iVend mobile POS takes service to customers in the aisle.

POS 52

POS Mobile Payment Services Point of Sale 52

Ecommerce Platforms

APRIL 5, 2023

The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Today, I’ll be sharing some of my favorite examples of stores built with Ecwid , to provide you with a behind-the-scenes insight of what you might be able to accomplish with your own store.

Social Media 104

Social Media Payments Multi-channel Jewelry 104

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

APRIL 16, 2024

The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.

Social Media 130

Social Media Home Shopping Mobile Channel 130

Optimizely

MAY 23, 2019

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Mobile commerce is on the rise. Consumers are looking for convenience in their ecommerce experience - fast and free shipping. Company to consumer messaging.

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Kissmetrics

AUGUST 14, 2017

It’s hard to imagine going anywhere without your mobile device these days. Mobile phones have been around since 1973, but shockingly, they were only used to make or take calls (and they were bulky and expensive too). They do it through push notifications. Breathing New Life Into “Old” Technology. Image Source).

Mobile 211

Mobile Download Social Media Accessories 211

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150