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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Retail TouchPoints

that delivers pretty much any item to a consumer with science fiction-style immediacy, retailers remain bound by 21 st -century delivery methods. But just because we’re not yet stepping into transporters to beam us where we want to go doesn’t mean technology has no role to play in cutting fulfillment costs.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. Product substitution capabilities ensure they can respond to demand shifts, consumer trends and emerging technologies.

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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. This is just one example of how companies are utilizing technology innovations to prevent returns up front. Returnless refunds also make sense for companies shipping heavy or bulky items that are more expensive to ship.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.