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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. In some cases, remote controls drive the shopping experience and for others it’s a QR code that can be scanned by a smartphone.

Consumer 264
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Top 11 Shopping Cart Abandonment Reasons for 2022 with Resolutions

Algopix

Still, cart abandonment remains a major problem among most eCommerce businesses. Per SaleCycle, the latest cart abandonment rate is 81.08%. The travel sector tops at 87.08% followed by the fashion industry (84.43%) and the retail sector (77.01%). Nothing is more frustrating than potential customers abandoning their carts.

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Look to the Skies, Dallas: Walmart Expands Drone Delivery to 30 DFW Metroplex Municipalities

Retail TouchPoints

Retailer Unveils Search Powered by Generative AI Walmart announced the drone delivery expansion at the Consumer Electronics Show (CES) in Las Vegas, where Walmart President and CEO Doug McMillon delivered a keynote address. We build technology to serve people and not the other way around,” said McMillon in his keynote.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. strikes Gen Z as cumbersome, slow and old-fashioned. They want shopping to be fast and fun — less of a process.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

A large part of the impetus behind the acquisition was Empathy’s expertise in DTC and building digital brands by leveraging consumer insights and analytics. It’s an approach that you see in sectors like beauty or fashion, but for the first time ever being introduced to wine and spirits.”. Using Data to Make Better Business Decisions.

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How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)

BigCommerce

Online shopping has become ubiquitous for anyone with an internet connection –– but that doesn’t mean expectations and preferences are the same across the board. They all click add to cart (in various language of course). They all get to your shopping cart page. Understanding How Consumers Buy in Emerging Markets.

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Move Beyond Email Marketing in Ecommerce

Optimizely

Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.

Marketing 236