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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year.

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Estée Lauder Elevates Online Gift-Giving with Recipient Personalization Options

Retail TouchPoints

is making the online gift-giving experience more engaging for shoppers via a new option that incorporates a “Send as A Gift” button on its skincare and cosmetic brands’ websites. Using the link in the message, the recipients digitally unwrap their gifts through an engaging UX. The Estée Lauder Companies Inc.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

Once you’ve gathered this information about the consumer, you can market to these consumers specifically based on their response. Create a holiday gift guide (or get placed in someone else’s) Gift guides are one of the easiest ways to reach Mr. Holiday Buyer. Primary Persona will love.

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Holiday Schedule 2023: Marketing Calendar and Shipping Deadlines

lateshipment

Thus, in this blog, we’ll explore why early preparation is necessary and in order to help you get started, provide you with a comprehensive holiday schedule in the form of a marketing calendar and information on shipping deadlines for the 2023 season. Building excitement and anticipation among your customers takes time.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business. items, etc).

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6 Consumer Trends Shaping 2023 Holiday Shopping

lateshipment

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. But, let’s face it.

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