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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Maintaining Mobile Momentum. What it Means for Your Business.

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome.

SEO 263
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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

You also have a tremendous opportunity to be among one of the few marketers who do have a working model! Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020.

Marketing 174
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% Mobile is king when it comes to video advertising.