ROI Revolution

JANUARY 13, 2020

You also have a tremendous opportunity to be among one of the few marketers who do have a working model! Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020.

Marketing 174

Marketing Social Media Mobile Consumer 174

GetElastic

OCTOBER 21, 2022

Search Engine Optimization Experts. Having started out in the investment banking industry, Andrew made the famously common entrepreneur decision of quitting his job and starting an eCommerce business. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru. Digital Marketing and Growth Experts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Inflow Insights

JANUARY 20, 2021

Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries maximize their ROAS with a few proven strategies. Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. We start by determining the historic mobile-only ROAS.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

MARCH 11, 2021

That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. This is a mobile-friendly native ad type, so it’s perfect for reaching an audience who is looking to be inspired – an audience of 3 billion consumers , to be exact. Mobile vs. Desktop: The Battle Continues.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

NOVEMBER 9, 2022

In Fall 2022, Google announced plans to roll out major changes to mobile search results. These changes are centered around making mobile results more visual with a larger focus on images and videos. Second, there has been a rise in niche competitors across industries. Tying It All Together: 2023 Ecommerce Predictions.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

Shopping Signals

MARCH 21, 2023

Tip Description 1 Use keyword research tools – Utilizing keyword research tools such as Google Keyword Planner or SEMrush will help you identify valuable keywords relevant to your industry which can be used in content creation and link building campaigns. Improved conversion rates: SEO leads have a 14.6%

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

MARCH 12, 2020

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. 2020 Industry Updates: Google Search, Amazon Business, and Macy’s Retail.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ROI Revolution

JULY 18, 2019

Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

AUGUST 14, 2019

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. Determine industry-specific/local review sites and claim these listings. The Local SEO Checklist. Implement changes to fix any issues that show up. Optimize your Google My Business listing for each location.

SEO 92

SEO White Paper Social Media Information 92

ChannelAdvisor

AUGUST 4, 2017

This is the first installment of a blog series that explores the current state of digital assistants and their impact on the e-commerce industry. The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. Alexa, read me this blog.”.

eCommerce 56

eCommerce Consumer Electronics Electronics Blog 56

ROI Revolution

MAY 3, 2022

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

Social Media 127

Social Media Shipping Costs Recommendation Mobile 127

ChannelAdvisor

AUGUST 4, 2017

This is the first installment of a blog series that explores the current state of digital assistants and their impact on the e-commerce industry. The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. Alexa, read me this blog.”.

eCommerce 40

eCommerce Consumer Electronics Electronics Blog 40

Kissmetrics

SEPTEMBER 12, 2020

Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

Kissmetrics

AUGUST 18, 2020

Extensive industry knowledge. Understanding what works and what doesn’t comes from experience and in-depth industry knowledge. Take a look at who’s a part of the agency’s team and take some time to evaluate their experience level and expertise in your specific industry. Mobile optimization.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

MAY 16, 2019

Announcements revolved around around artificial intelligence , machine learning , and user privacy , as well as more mobile-friendly experiences (for both consumers and marketers). With the new updates, users will be able to both create and edit responsive search ads from directly within the app. Google Ads App Updates.

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

SEPTEMBER 20, 2022

Shoppers are keenly aware of the inventory and fulfillment issues that are straining shipping times across industries. This is especially important on mobile, where 53% of users will leave a site if the page takes longer than 3 seconds to load. Consumer Insights Blog, Mobile Site Load Time Statistics. Deloitte Insights.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ROI Revolution

MARCH 2, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

ROI Revolution

AUGUST 12, 2019

With “near me” searches tripling on mobile in the past two years , it is more important than ever to make sure your business is showing up when potential customers are in-market for your products or services. Paid Search: Essential Details Your Brand Needs to Know.

Events 68

Events Mobile eCommerce Marketing 68

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. engagement rate, more than double the industry average!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. While click-through rates are rising, many industries are also seeing cost per click decline, as there’s less competition for ecommerce ads. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

APRIL 21, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

OCTOBER 5, 2021

Mobile ordering accounted for 40% of total ecommerce spending on Black Friday after surging 25.3% Total Cyber Week 2020 US digital sales hit an all-time high of $60 billion, reaching $270 billion globally. Black Friday was more ecommerce-focused than ever, with consumers spending a combined $6.3 million per minute online on Black Friday 2020.

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

Kissmetrics

MAY 21, 2018

Many markers are quick to support social or mobile apps over email marketing. To improve click-through rates even further, you also want to optimize your emails for mobile. If you’re in a niche industry, there are other forums you may want to take advantage of. Take advantage of your email subscribers.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

SEPTEMBER 24, 2021

US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. For global Walmart ecommerce, sales are projected to reach $75 billion this year, with the $100 billion mark expected to be hit soon. MarketingDive). Where Brands Are Spending Their Ad Dollars. million in 2020.

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

ROI Revolution

MARCH 29, 2019

When Google Shopping ads started to dominate the top of SERPs, it was the last nail in the coffin for average position, as “Position 1” no longer guarantees real estate above the fold – especially on mobile. Google Ads Shifts From Average Position to Impression Share.

Mobile 60

Mobile Information eCommerce Search Marketing 60

Demac Media

FEBRUARY 15, 2018

That’s an incredible 9x the industry-at-large! Save your seat now by clicking here or the button below: Line Up of Industry Experts. Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online. Day 1: Customer Acquisition. Demac Media.

Webinar 31

Webinar Shopify Merchant Services Customer Retention 31

ROI Revolution

DECEMBER 2, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. of sales compared to $46 billion and 42.2% November 29. Black Friday 2021 stats and updates.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

DECEMBER 14, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. of sales compared to $46 billion and 42.2% November 29. Black Friday 2021 stats and updates.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Rethink Your Device Targeting.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

MARCH 30, 2023

ROAS on Facebook Ads In the luxury fashion industry , maintaining an elevated brand image is paramount. Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

JUNE 22, 2017

With Industry Insights Straight from Google. With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond!

PPC 60

PPC eCommerce Payments Payment Services 60

Inflow Insights

APRIL 16, 2019

This is key when you consider how the customer’s research and purchase journey spans across multiple devices and is made up of many micro-moments — even if you’re only running search ads to cover branded queries. A full 12 months of data is even better when you’re in a seasonal industry.). This is the number one goal afterall.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

JULY 31, 2023

One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78